Miya PR & SM and C&B will combine their strengths to deliver communication strategies, and collaborate on client projects and new business efforts.
Chief operating of Cicero & Bernay, Ahmad Itani, says in a statement: “This latest affiliation in a strong line-up of other agreements sees Cicero & Bernay spreading its footprint across the Middle East region in order to provide a holistic public relations and digital service capability. Miya PR & SM and C&B complement each other, with both agencies delivering a similar approach to client servicing and communication planning and delivery. We are delighted to have found a partner who can work together with us in providing communication solutions that are flexible to work across the diversity of the region.”
The affiliation was signed in order to meet the increasing demand from clients for PR services across the whole of the MENA region, and offers clients from both agencies capabilities in communication, media events and conferences organization, media relations, community programmes, public affairs and issues management.
Founder of Miya PR & SM, Burcu Meriç Durak, adds: “This partnership empowers both of our agencies to provide high-quality communication campaigns in a key market at the crossroads of Europe and Asia, and we are delighted to offer our clients enhanced PR capability that an affiliation with C&B brings. I believe that our understanding and insights perfectly complement each other, and that through our combined efforts we will deliver best-in-class communication campaigns for our clients.”