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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Edelman makes redundancies. Again.

PR

Edelman makes redundancies. Again.

In 2015, Edelman acquired Dubai-based Dabo & Co, founded by Camilla and Lucy d’Abo.

In 2017, Edelman let go of about 20 employees and lost a few accounts.

Also, in 2017, a month after the lay-offs, Dabo & Co co-founders Camilla and Lucy d’Abo along with managing director of brand Jason Leavy parted ways. At the time, Jason Gallucci replaced Leavy and Alex Apthorpe took over as director of brand experience and creative, replacing vice-chairman Camilla d’Abo and managing director Lucy d’Abo.

READ: Publicis Groupe appoints first ever Chairman in the Middle East

Now, a year later, it has let go of at least 15 staff members. In an emailed statement to Communicate, Teri O’Donnell, managing director, said, “Over the last several months Edelman has been looking at the UAE business landscape, our clients and how we can best meet their needs for the future. This has been a carefully considered strategic decision regarding Edelman’s priorities in the region, ensuring we have the right organizational structure in place at the right levels to drive our business, Corporate, Reputation and Brand into 2019 and beyond. Edelman remains committed to the UAE market, and servicing our clients at scale, partnering with the best talent.”

READ: Economy or equality: what drove Saudi’s decision to lift the ban on women driving?

When asked in which department the redundancies have been, she added, “I can reiterate, that as below, we have looked at the organization holistically across all areas to ensure we have the right structure in place going forward.”

UPDATE:

On July 1, it was reported that current CEO of Edelman Middle East Ted Donhauser would be leaving the agency. He would be succeeded by Omar Qirem, who is director of communications at Abdul Latif Jameel.

Qirem has previously worked with Edelman in Saudi Arabia from 2012 to 2016.

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