TRACCS has launched operations in Morocco, with the acquisition of a stake in Marrakesh-based L’Allure PR.
Established in 2005, L’Allure PR offers strategic communications solutions to clients in Morocco including media relations, crisis management, and content development. Its clients include a number of key local and multinational organizations, such as, Menara Holding, Fes Festival of World Sacred Music, FIA WTCC Race of Morocco, Cadi Ayyad University, Eurosport, and Timitar Festival.
“Building on 19 years of success in the MENA region, we are now embarking on a new wave of international expansion of the TRACCS brand and looking ahead to further cementing our presence in North Africa,” says Mohamed Al Ayed, president and CEO of TRACCS, in a statement.
Hafsa Benmchich, managing director of TRACCS Morocco, adds, “We enjoyed a symbiotic partnership with TRACCS and look forward to capitalizing on the strength and reach of the TRACCS network, while bringing our own set of knowledge and local experience of the Moroccan market to better serve the communications needs of our clients.”