TAG Heuer has announced the appointment of Shadani Consulting as its communications partner in the Middle East, to oversee all PR and media outreach. Effective immediately, Shadani Consulting will work with the Swiss avant-garde brand on its 2019 media engagement strategies, creative activations and collection launches.
“Due to Shadani Consulting’s understanding of the TAG Heuer brand and their track record within the luxury and watches environment, we decided to team up with the well-established agency to drive our vision,” says Anne-Claire Richomme Bergoffen, marketing director and area sales manager at TAG Heuer Middle East, in a statement.
Zaib Shadani, founder and managing director of Shadani Consulting adds, “With a legacy that spans over 150 years, TAG Heuer is a main player within the international watch industry and we are delighted to support them in the future. With ambitious plans for the region, 2019 is set to be a pivotal year for TAG Heuer’s presence in the Middle East and we look forward to working together to deliver strategic, impactful and memorable campaigns. At Shadani Consulting, we pride ourselves on thinking outside the box and are extremely excited to get started on the campaigns that we have planned.”