Hyundai Africa and Middle East has appointed Wallis Marketing Consultants as its PR agency in the Africa and Middle East region. Effective March 2015, the contract sees the UAE-based agency handling the group’s media activity throughout Africa and the Middle East, including the GCC and Levant, as well as North Africa and parts of Sub-Saharan Africa.
As well as handling the core Hyundai model line, Wallis will also work closely with the carmaker in establishing the new Genesis luxury brand.
“Hyundai is in a period of rapid expansion worldwide, both in the volume of cars we manufacture, and the range of models we offer worldwide,” says Jin (James) Kim, vice-president and head of Hyundai Africa and Middle East, in a press statement.
“We offer our clients a clear focus on the region, and have a deep understanding of the media landscape in both English and Arabic,” adds Michael Wallis, managing partner at the PR firm.