technology
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Marketing
What’s the role of empathy in the age of data?
August 13, 2018No matter how much a consumer rationalizes their purchase decisions, ultimately it comes down to emotion....
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Marketing
Another brand, another chat bot. Who is it this time?
August 12, 2018Virtual assistants, or more simply chatbots, have been all the rage in recent times. Brands like...
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Agency
Why this creative agency is launching a tech hub in the region
May 29, 2018Creative agencies have been known to be slow on the uptake of technology with media agencies...
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Events
Smartphone intelligence redefined by Huawei
December 2, 2017The Mate 10 Pro delivers nothing less than its predecessor, the Mate 9 series. However, Huawei...
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Opinion
What is the value of knowledge in a technological world?
May 31, 2017By Reda Raad, Group CEO at TBWA\RAAD I first started out in advertising as a junior...
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Digital
Publicis Groupe, Tencent sign global partnership
July 4, 2016Global marketing and communications group Publicis announced the signing of a strategic partnership with internet giant...
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Marketing
Top CEO is back
April 5, 2016Top CEO, the definitive platform for the recognition of exceptional business leadership of CEOs in the...
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Marketing
Du’s smart initiatives
December 14, 2015This year’s theme at GITEX Technology Week was “The Internet Future of Everything”, where du showcased...
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Digital
Sizmek and Future Tech Media announce partnership for Middle East
December 10, 2015Open ad management company for multiscreen campaigns, Sizmek, announces its partnership with Future Tech Media, which...
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Digital
The evolution of Microsoft’s brand strategy
November 11, 2015Recently, Communicate had the opportunity to sit down with Tim O’Brien, Microsoft’s general manager of global communications, for...
