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Search Results for : Consumer Behavior

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Industry
February 23, 2021
The Value of Chatbots In Delivering a Great Customer Experience
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Industry
February 21, 2021
Get Your Ultimate Entertainment Experience
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People
February 14, 2021
Hussein Kandil: "Hardees' First Complete Rebrand in More than Three Decades Comes as We Seek to Reinvent Ourselves For Generation Z"
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Industry
February 08, 2021
The Marketing Society’s Global Conversations: New Year’s Revolutions
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Industry
February 08, 2021
The Key Takeaways From OMD's Reset 2021
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Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
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People
January 24, 2021
The Evolving Role of GCC Marketeers in the Wake of Covid-19
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People
January 18, 2021
A Deeper Look at the Surging E-Gift Cards Market
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Industry
January 11, 2021
Targeting User Identities in the Wake of Third Party Cookies
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People
December 23, 2020
Sami Joost: "Our Communications Strategy Builds Upon Three Key Priorities"
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People
December 20, 2020
The Role of Education in the Marketing Industry
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Industry
December 13, 2020
The Global End of Year Forecast by GroupM
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Industry
December 08, 2020
Kantar's Predictions For Media in 2021
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Industry
November 24, 2020
How to Navigate Marketing in 2021?
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Choueiri Group Deep Dives
CG Updates
November 22, 2020
How Did the Pandemic Impact Retail in KSA?
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Industry
November 16, 2020
Three Factors that Transformed Consumer Behavior in 2020
People
October 14, 2020 5 Strategies to Adapt to Today’s New Reality

Zeina Estwany Barakat, CCO ME & Partner at Product of the Year, on how innovation can be sparked by chaos. Businesses simply cannot operate as they used to. What made an organization successful in the past will no longer be possible after the Covid-19 crisis. Considering where we stand today, a quote by Albert Einstein […]

People
October 13, 2020 Amol Ghate: “The Tenets of Branding Will Continue Irrespective of the World We’re in Today”

World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the BrandZ study, which highlights the most valuable brands in the MENA region. With a combined value of $50 billion, the ranking includes consumer-facing brands from across a range of categories, from food to energy, which reflect the changing lifestyles and […]

People
October 06, 2020 Khaled AlShehhi: “Our Ambition Is to Inspire People at Home and Abroad”

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

People
September 30, 2020 What Does The Road Ahead Look Like?

At the beginning of September, Snap Inc appointed Jake Thomas as the Head of UAE operations. This comes as the company rapidly expands its local partner ecosystem and seeks to deliver more opportunities to consumers and brands than ever before. Communicate spoke with Thomas to understand how he plans to grow the company’s vision in the […]

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Industry
January 20, 2021
The Right Message, for the Right Audience, at the Right Time and in the Right Place
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People
January 12, 2021
Meet the Covidians
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People
January 10, 2021
An Open Door to Transformative Collaboration
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People
November 25, 2020
The Impact of COVID-19 on Black Friday
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Choueiri Group Deep Dives
CG Updates
November 24, 2020
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
Industry
June 17, 2020 Audio Everywhere You Go

Marco Bertozzi, Vice President, EMEA Sales & Multi-market Global Sales at Spotify, tells  Communicate what users were listening to while social distancing was in effect around the globe and in the region.  What were the significant consumption trends by users on Spotify during the lockdown period? Audio plays a very important role in people’s lives, because of […]

Industry
March 11, 2020 First Look : Twitter Ramadan Insights

Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity on social media platforms rises as well, providing brands with key information about consumers’ behaviors and interests. Twitter shares exclusively with Communicate its latest Ramadan Insights research, unveiling how brands can best connect […]

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