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Search Results for : Consumer Behavior

How to Measure Marketing Creative Effectiveness with Artificial Intelligence (AI)
Industry
November 30, 2022
How to Measure Marketing Creative Effectiveness with Artificial Intelligence (AI)
Commerce Media Takes Off: Transforming the Online Shopping Experience
Industry
November 23, 2022
Commerce Media Takes Off: Transforming the Online Shopping Experience
Nike's Effort at 'Purpose-driven' Marketing Sends Waves in Middle East
Industry
November 22, 2022
Nike's Effort at 'Purpose-driven' Marketing Sends Waves in Middle East
Omnichannel Shopping: Building the Ultimate Experience for Shoppers
Industry
November 14, 2022
Omnichannel Shopping: Building the Ultimate Experience for Shoppers
Q-Commerce: The Next Generation of E-Commerce
Industry
October 26, 2022
Q-Commerce: The Next Generation of E-Commerce
Amazon Ads
Industry
October 19, 2022
Amazon Ads "unBoxed" 2022: 4 Advertising Trends To Watch
WARC Report: 50% of APAC Marketers are Preparing for the Web 3
Industry
October 17, 2022
WARC Report: 50% of APAC Marketers are Preparing for the Web 3
WARC: Gen Z is the World’s Most Digital Audience Spending Two-Thirds of Media Time Online
Industry
October 10, 2022
WARC: Gen Z is the World’s Most Digital Audience Spending Two-Thirds of Media Time Online
Marketing Society Announces New Leadership Board for Abu Dhabi
People
August 09, 2022
Marketing Society Announces New Leadership Board for Abu Dhabi
Trends to Watch: Twitter unveils Key Trends Shaping the Saudi Conversation in 2022
Industry
July 20, 2022
Trends to Watch: Twitter unveils Key Trends Shaping the Saudi Conversation in 2022
How Brands Can Be Part of a Global Conversation During a Time of Change
Industry
July 19, 2022
How Brands Can Be Part of a Global Conversation During a Time of Change
How Gamified Dashboards Are Disrupting Mobile Banking
Industry
July 07, 2022
How Gamified Dashboards Are Disrupting Mobile Banking
Top 30 Leaders 2021: #26 Filip Jabbour
People
May 25, 2022
Top 30 Leaders 2021: #26 Filip Jabbour
DDB Worldwide Launches Reimagined Four Freedoms
Industry
April 27, 2022
DDB Worldwide Launches Reimagined Four Freedoms
On the Bridge Where Creativity Met Commerce
Industry
March 31, 2022
On the Bridge Where Creativity Met Commerce
WARC Partners with Cannes Lions & UK's Advertising Association to Launch Sustainability Hub
Industry
March 25, 2022
WARC Partners with Cannes Lions & UK's Advertising Association to Launch Sustainability Hub
Helping Marketers Decode Consumer Decisions in 2022
Industry
March 01, 2022
Helping Marketers Decode Consumer Decisions in 2022
Creating Content Through Artificial Intelligence
Industry
February 28, 2022
Creating Content Through Artificial Intelligence
Welcome to the Metaverse(s)
Industry
February 25, 2022
Welcome to the Metaverse(s)
Accenture’s Fjord Trends 2022 Explore Human Behaviors in the Post Pandemic Era
Industry
February 17, 2022
Accenture’s Fjord Trends 2022 Explore Human Behaviors in the Post Pandemic Era
Checkout.com Report: MENA’s Digital Economy is Evolving Faster Than Ever
Industry
November 28, 2022
Checkout.com Report: MENA’s Digital Economy is Evolving Faster Than Ever
From a Transaction to an Interaction: The Emotional Side to Shopping
Industry
November 08, 2022
From a Transaction to an Interaction: The Emotional Side to Shopping
Why Brands Need To Participate in Mega-Sporting Events
Industry
October 21, 2022
Why Brands Need To Participate in Mega-Sporting Events
FIFA World Cup Fans in UAE & KSA Expect an Increase in Spending During the 2022 World Cup
Industry
September 30, 2022
FIFA World Cup Fans in UAE & KSA Expect an Increase in Spending During the 2022 World Cup
GWI Decodes The Consumer Dilemma: To Spend or Save
Industry
June 24, 2022
GWI Decodes The Consumer Dilemma: To Spend or Save
Latest Research Reveals How Over Half of UAE's Population Shifts to Using Digital Wallets
Industry
June 06, 2022
Latest Research Reveals How Over Half of UAE's Population Shifts to Using Digital Wallets
Sitecore Research Explores Amazon Shoppers' Evolving Behaviour
Industry
May 31, 2022
Sitecore Research Explores Amazon Shoppers' Evolving Behaviour
Video: Consumers and Tech, Let Us Entertain You!
MENA Effie Works
MENA Effie Thought-Leadership Program
May 09, 2022
Video: Consumers and Tech, Let Us Entertain You!
Demystifying Deep Linking to Unlock the Path to Seamless Customer Journeys
Industry
April 11, 2022
Demystifying Deep Linking to Unlock the Path to Seamless Customer Journeys
Make Sure Your Next Customers Find You This Ramadan
Industry
April 05, 2022
Make Sure Your Next Customers Find You This Ramadan
How to Effectively Cater to the Middle East’s Evolving Netizens
Industry
February 15, 2022
How to Effectively Cater to the Middle East’s Evolving Netizens
Wunderman Thompson's Top 100 Predictions for 2022
Industry
January 20, 2022
Wunderman Thompson's Top 100 Predictions for 2022
Here’s Why Consumers across the MENA Region are Looking to Save Money
Industry
January 06, 2022
Here’s Why Consumers across the MENA Region are Looking to Save Money
Enthusiasm for the Holiday Shopping Season Has Returned
Industry
November 23, 2021
Enthusiasm for the Holiday Shopping Season Has Returned
Kate Hardcastle:
People
October 25, 2021
Kate Hardcastle: "I’m Comfortable Being the Advocate for a Perpetual Journey of Learning"
Meet the Post-Covid Middle East Consumer
Industry
October 04, 2021
Meet the Post-Covid Middle East Consumer
“Emotional intelligence” Is the Driving Force for Effective Marketing in MENA
Industry
September 30, 2021
“Emotional intelligence” Is the Driving Force for Effective Marketing in MENA
Five Key Archetypes of Travelers
Industry
September 23, 2021
Five Key Archetypes of Travelers
The Marketing Society’s Global Conversations: Is Marketing Sexist?
Industry
April 25, 2021
The Marketing Society’s Global Conversations: Is Marketing Sexist?
MEPRA Learnings: Forget B2B, B2C, B2G. It’s Time to Think H2H
People
April 14, 2021
MEPRA Learnings: Forget B2B, B2C, B2G. It’s Time to Think H2H
The Key Takeaways From OMD's Reset 2021
Industry
February 08, 2021
The Key Takeaways From OMD's Reset 2021
The Right Message, for the Right Audience, at the Right Time and in the Right Place
Industry
January 20, 2021
The Right Message, for the Right Audience, at the Right Time and in the Right Place
Meet the Covidians
People
January 12, 2021
Meet the Covidians
An Open Door to Transformative Collaboration
People
January 10, 2021
An Open Door to Transformative Collaboration
The Impact of COVID-19 on Black Friday
People
November 25, 2020
The Impact of COVID-19 on Black Friday
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
Choueiri Group Deep Dives
CG Updates
November 24, 2020
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
Three Factors that Transformed Consumer Behavior in 2020
Industry
November 16, 2020
Three Factors that Transformed Consumer Behavior in 2020
Audio Everywhere You Go Industry
June 17, 2020 Audio Everywhere You Go

Marco Bertozzi, Vice President, EMEA Sales & Multi-market Global Sales at Spotify, tells  Communicate what users were listening to while social distancing was in effect around the globe and in the region.  What were the significant consumption trends by users on Spotify during the lockdown period? Audio plays a very important role in people’s lives, because of […]
Understanding The Changes In Shopper Behavior Industry
April 29, 2020 Understanding The Changes In Shopper Behavior
As the region witnesses the surge in e-commerce popularity, retailers wonder as to what kind of new habits will this instill into the consumer.
First Look : Twitter Ramadan Insights Industry
March 11, 2020 First Look : Twitter Ramadan Insights

Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity on social media platforms rises as well, providing brands with key information about consumers’ behaviors and interests. Twitter shares exclusively with Communicate its latest Ramadan Insights research, unveiling how brands can best connect […]