Search Results for : Digital Video

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region. The report aimed at advertising agencies, marketers, and media owners alike, highlighting five key priorities for brands seeking to improve their impact in the Middle East and North Africa region. The report has been created in collaboration with […]

TV commercials may not be so superior to digital ads when it comes to viewability as the industry believes. According to a new study from IPG Media Lab, 29 percent of TV commercials are not actually seen by viewers. The media agency worked with TVision to analyze six months of TV viewing behavior to assess […]

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

By David Spencer, commercial director MENA, FreeWheel Video advertising is a highly engaging format and with digital video revenues and viewership across MENA set to grow more than 20 percent a year until 2021, it represents an exciting opportunity for advertisers to connect with audiences. But, to take full advantage of video, advertisers need to […]

For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable or satellite service. Now that traditional TV content is shifting to the Internet, a similar dynamic is taking shape. Subscription streaming platforms like Netflix and Amazon Prime Video are jockeying with a growing crop of free, ad-supported video-on-demand (AVOD) […]

By David Spencer, commercial director MENA, FreeWheel The TV market is surging in Africa and the Middle East, and is expected to grow by 30 percent in the five years leading up to 2021. With its young and fast-growing population, the expanding middle class in Africa, and positive future development forecast in the region, the […]

With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of TV. But, is there any truth to those words? TV has remained a powerhouse and mainstay in modern life ever since its introduction in the 20th century. Many historical moments broke […]

With 75 percent in the GCC considering themselves “extreme football fans,” it’s no surprise that the FIFA World Cup is garnering massive viewership from the region – more so given the participation of regional teams. And that raises the question of where local audiences are watching it. Thanks to a new deal the answer might […]

Do you do the Cannes Cannes?  By David Parkinson, co-founder, Brave & Heart I went to Cannes Lions. Once. It started well: flight into Nice, taxi to Cannes, take in the narrow streets with a sense of excitement in the air. The streets were thick with older dark-rimmed glasses in sailor tops mixed with younger preppy […]

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So yes, users around the world are watching video – a lot more than they ever did, which explains why advertisers are increasingly spending more on digital video. But, much […]

Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of years have seen a gradual shift from TV spends to digital not only during Ramadan, but also throughout the year. However, Ramadan is one month during which both TV consumption and […]

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending more than 25% of their budget on mobile will almost double by 2022 93% still use Facebook while only 41% use Snapchat for mobile marketing The Mobile Marketing Association (MMA), recently […]

Communicate sat down for an exclusive interview with Siddharth Puri, CEO of Tyroo, to talk aboutVidtech.ai, the new AI-based tech solution that converts data into video content. How did the idea for Vidtech.ai come about? Back in 2016, we were creating this e-commerce company with a 24-hour video experience. And we thought that if we wanted to […]