Over the past few months, as the pandemic began to loom across the MENA region and globally, many businesses were in a state of panic and uncertainty. During this time, Ziad Rahhal, Head of Marketing Solutions at LinkedIn decided to create a series, comprising of extremely insightful and engaging discussions with industry experts across a […]
“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing strategies to drive customer targeting and acquisition. Our approach has helped us create effective campaigns and, more importantly, rewarding engagements for our customers.” – Vikram Krishna, Executive Vice President and Head of Group Marketing & Customer Experience at Emirates NBD.
As the region – and the world – entered an unprecedented time of confinement and isolation in March, leading Dubai-based bank Emirates NBD launched a series of initiatives to support people and businesses, helping them alleviate the financial pressure they are under and use contactless banking while staying safely at home. In parallel, Emirates NBD […]
The WARC Rankings are a global index of creative, effective and media excellence in advertising. The WARC Effective 100 rankings take into account performance across top-tier strategy, marketing and creative shows around the world and are hence the most rigorous rankings. In the 2020 WARC Effective 100 rankings, McCann Worldgroup’s agency FP7 McCann was ranked […]
TikTok may be at the center of many controversies in the West, but it’s making a name for itself in the Middle East thanks to a smart celebrity-driven strategy, explains Hady Hajjar.
By Afreen Khan Home of a 1.5 billion users worldwide, WhatsApp reported a security breach few days ago. The company, which introduced “End-to-End Encryption” in 2016, asked users to update their WhatsApp mobile applications as the update contains a fix for a malicious hacking that was reported. The breach was discovered early May, in which […]
Terry Kane is the Regional Head of Auto, Finance, Telco & Travel for MENA at Facebook. His work as he explains is to help businesses understand friction within their process and solve it. “So the the industry [travel] is usually fragmented,” he said in an interview. One of the processes he describes is the […]
1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and maintain brand affinity amongst the local UAE community. One way the bank does this is through tailored communications during cultural moments like Ramadan. Emirates NBD turned to Snapchat—an untapped medium and […]
Virtual assistants, or more simply chatbots, have been all the rage in recent times. Brands like Hamleys, Nissan and Emirates NBD are just a few who have deployed chat bots to engage with customers. Now, INFINITI has launched Idris, its new AI-powered virtual assistant that aims to helps customers with any product-related questions. Idris is […]
Emirates NBD has launched the Emirates NBD Fitness Account that turns “health into wealth”. The Fitness Account is a mobile-based savings account that allows customers to earn higher interest on their balances by linking it to their level of physical activity. Customers will earn interest of up to two percent per annum (pa) on their […]
Emirates NBD is now offering customers the option of conducting select banking enquiries and transactions via Twitter. The first-to-market banking service will allow Emirates NBD customers to simply tweet for enquiries about their current or savings account or credit card, or perform transactions such as balance enquiry, view last five transactions or request for previous […]