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Search Results for : Michel Malkoun

IAB GCC Announces New Board Members
Industry
April 28, 2022
IAB GCC Announces New Board Members
The Trade Desk and Choueiri Group Partner Up
Choueiri Group Deep Dives
CG Updates
September 27, 2021
The Trade Desk and Choueiri Group Partner Up
IAB GCC: MENA Digital Ad Spend Reaches$3.6 billion in 2020
Industry
September 26, 2021
IAB GCC: MENA Digital Ad Spend Reaches$3.6 billion in 2020
Newly Appointed Chief Growth Officer at “CG Digital” and New COO Appointed at DMS
Choueiri Group Deep Dives
CG Updates
December 21, 2020
Newly Appointed Chief Growth Officer at “CG Digital” and New COO Appointed at DMS
Brands To Benefit From Generating Leads in a Brand Safe Environment
Choueiri Group Deep Dives
CG Updates
April 07, 2020
Brands To Benefit From Generating Leads in a Brand Safe Environment
DMS Appointed As Exclusive Media Representative For ZEE5 Across ME Industry
November 25, 2019 DMS Appointed As Exclusive Media Representative For ZEE5 Across ME

The digital arm of the Choueiri Group will oversee advertising operations of ZEE5, the largest and most comprehensive OTT platform for Indian content globally in the Middle East. ZEE5’s content caters perfectly to not only the South Asian diaspora in the Middle East but also the local population that loves Bollywood movies. The platform offers […]
What you need to know about DMS’ new digital ad performance solution Industry
February 19, 2019 What you need to know about DMS’ new digital ad performance solution

Choueiri Group’s digital media arm, Digital Media Services (DMS), has launched its latest digital ad performance solution “DMS Perform” at STEP Conference 2019 on February 13. As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers, in turn, want assurances that their advertising is being […]
IAB GCC launches after 9 years of deliberation Industry
November 19, 2018 IAB GCC launches after 9 years of deliberation

What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and best practices. Founded in 1996, it is headquartered in the US and has 43 licensed IABs around the world. Why did it take nine years for IAB to get its GCC […]
JUST IN: Snapchat appoints sales rep in Kuwait and Egypt Industry
June 03, 2018 JUST IN: Snapchat appoints sales rep in Kuwait and Egypt

Snap, which opened its Dubai office early last year, is headed by ex-Yahoo veteran Hussein Freijeh as managing director. He is supported by Jake Thomas, ex-LinkedIn, as head of agency development, and Rami Saad, ex-deputy COO of DMS, as head of content. Now, it has appointed Choueiri Group’s digital arm, DMS, to act as sales […]
How far along are we on the road to brand safety? Industry
May 01, 2018 How far along are we on the road to brand safety?

Brand safety. A term that has at least two things in common with Kim Kardashian. It broke the Internet and it keeps people (mostly agencies and advertisers) awake at night – although for entirely different reasons. A recap The topic of brand safety shot back into the limelight with two events that occurred in close […]
Anghami to offer “dynamic creative audio ads” and “programmatic audio ads” Industry
September 12, 2017 Anghami to offer “dynamic creative audio ads” and “programmatic audio ads”

At its first regional Audio Day conference in Dubai yesterday, music streaming company Anghami announced a new global technology for ad-supported music streaming making it the first regional platform to introduce “dynamic creative audio ads” and “programmatic audio ads” along with “research-enabled audio offerings”. The new technology will assist brands and creative agencies better connect […]
DMS signs partnership with STEP Group Industry
August 02, 2017 DMS signs partnership with STEP Group

DMS, which serves as the official digital arm of Choueiri Group, has partnered with STEP Group with offices in Dubai, Beirut and Cairo. The tie-up with DMS will focus on harnessing the full potential of STEP Group’s modern digital news and entertainment platforms to benefit the communication needs of regional advertisers. DMS will have the […]
PHD MENA signs viewability deal with DMS for Unilever Industry
July 24, 2017 PHD MENA signs viewability deal with DMS for Unilever

PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed to safeguard Unilever’s investments by securing an inventory that adheres to the marketer’s stringent viewability guidelines, a particularly important concern today. The FMCG group will receive privileged access to the Choueiri […]
DMS rolls-out brand makeover and renewed brand mantra Industry
April 05, 2017 DMS rolls-out brand makeover and renewed brand mantra

Making the announcement at the opening of the STEP Conference 2017, Choueiri Group’s digital arm Digital Media Services (DMS) revealed its new brand identity and renewed brand mantra “Tap the full potential of your story”, amidst much fanfare at the highly-attended digital innovation and technology industry event. Speaking on the DMS Stage at STEP 2017, […]
DMS partners with global attention analytics specialists MOAT Industry
March 14, 2017 DMS partners with global attention analytics specialists MOAT

DMS, which serves as the digital arm of Choueiri Group, has become the first digital entity in the region to partner with New York-based SaaS analytics company and “attention analytics” specialists, MOAT. MOAT is accredited by the Media Rating Council (MRC) for third-party measurement and analytics across multiple screens, formats and platforms. It partners with […]
IAA UAE Chapter announces the new elected board of directors for 2016-18 term. Industry
November 22, 2016 IAA UAE Chapter announces the new elected board of directors for 2016-18 term.

The UAE Chapter of the International Advertising Association (IAA) held elections for a new board of directors at their premises in Dubai Media City on 15th November 2016. The biennial elections saw members of the industry exercise their right to vote. The newly elected board of directors will steer the UAE chapter of the International […]
Choueiri’s DMS announces MENA partnership with AOL Industry
April 27, 2015 Choueiri’s DMS announces MENA partnership with AOL

Choueiri Group’s digital media arm “Digital Media Services (DMS)” announced today the launch of its representation partnership in the Middle East & North African region with media technology company, AOL. The announcement was made two weeks ago at Festival of Media MENA by the host and  AOL’s digital forecaster, David Shing. DMS will sell cross-screen […]
Leap of faith Industry
March 23, 2015 Leap of faith
The Oxford Dictionary defines a ‘mobile phone’ as “a telephone with access to a cellular radio system so it can be used over a wide area, without a physical connection to a network” and the word ‘mobile’ as “able to move or be moved freely or easily”.
DMS signs exclusive partnership with rich media specialist Screen-it By Strategies Industry
May 19, 2014 DMS signs exclusive partnership with rich media specialist Screen-it By Strategies

  Digital Media Services (DMS), which serves as the digital arm of Choueiri Group recently announced its exclusive partnership with Screen-it By Strategies, a Dubai-based rich media and digital brand experience specialist. The tie-up focuses on offering DMS’ clients creative and executive expertise in crafting rich media campaigns. Screen-it By Strategies offers a distinct approach […]
Choueiri Group’s DMS and SynkOnAir launch Synclie second screen app Industry
February 25, 2014 Choueiri Group’s DMS and SynkOnAir launch Synclie second screen app

  Digital Media Services (DMS), which serves as the digital arm of Choueiri Group, and SynkOnAir – a subsidiary of AJ Consulting focusing on second screen apps and technologies – have announced an exclusive partnership aimed at offering TV viewers, brands and broadcasters in the MENA region a second screen app, Synclie. The Synclie smart sync […]