Search Results for : Moat

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at Hearts & Science, explains how to overcome this challenge. According to former product leader at Facebook, SC Moatti, “to build products that people love, you have to build products that are […]

Mobile ad fraud is on the rise and is estimated to have doubled since last year. Juniper Research has estimated that advertisers will lose some $19 billion to fraudulent advertising activities on online and mobile devices in 2018. The issue of app install fraud is a growing concern, particularly in the GCC. Therefore, Omnicom Media Group […]

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising inventory.” Sound familiar? That’s because the company first launched in 2014. A lot has changed since then. Nader Bitar, director, has replaced Vincent Pellilo, the ex-managing director, bringing with him a […]

Independent mobile advertising platform AdColony teamed up with three Unilever brands to run interactive mobile video campaigns in what the company claims to be a regional first. The Unilever brands included Sunsilk, Brooke Bond and Jif, which used the Aurora HD interactive video ads. This format also gives advertisers the opportunity to measure attention of […]

By Issam Kink, associate director – digital planning at OMD Online ad safety has been a heated topic over the past couple of years with an emphasis on Video content. Setting a goal for video safety is a challenge for marketers who want to strike a balance between editorially controlled and user-generated content, especially with […]

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in a similar fashion to other popular social media platforms. A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. […]

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory, but what is viewability? Viewability is essentially an online advertising metric that determines if an ad is actually ‘viewable’, and then, allows advertisers to pay only for ads that […]

Sport360 recently announced a new agreement with Moat, the renowned attention-analytics specialists based in New York that was acquired by Oracle earlier this year. Accredited by the Media Rating Council (MRC) for desktop display, mobile and video, Moat, a part of the Oracle Data Cloud, provides actionable analytics in real time on multiple screens, formats […]

UAE-based digital, publishing and events company Mediaquest has partnered with third-party analytics firm, Moat. Accredited by the Media Rating Council (MRC), Moat specializes in “attention analytics” and works with brands, agencies, publishers and platforms to help drive more effective advertising, through better measurement, analytics and a shift toward attention signals. The partnership comes at a […]

In order to work with the highest levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc, is extending its international partnership with digital analytics leader Moat to the Middle East. The decision is the latest move by Omnicom Media Group […]

As well as working with brands including Nestle, Procter & Gamble and Unilever, Moat has been recruited by the likes of Facebook, Google, Snapchat and – most recently – Twitter to provide third-party analytics of campaign performance. Oracle said that Moat will remain an “independent” platform within Oracle Data Cloud, though added it is currently […]

DMS, which serves as the digital arm of Choueiri Group, has become the first digital entity in the region to partner with New York-based SaaS analytics company and “attention analytics” specialists, MOAT. MOAT is accredited by the Media Rating Council (MRC) for third-party measurement and analytics across multiple screens, formats and platforms. It partners with […]

Gameloft Advertising Solutions has partnered with Moat, a SaaS analytics and intelligence company focused on building products for brand advertisers and premium publishers.