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Search Results for : Programmatic Advertising

man
Industry
January 11, 2021
Targeting User Identities in the Wake of Third Party Cookies
People
October 27, 2020 Why Investing in Programmatic Advertising is a Safe Bet

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]

Industry
October 19, 2020 How OTT Header Bidding Solves the Problems in the OTT Programmatic Ecosystem?

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]

People
September 13, 2020 Adform Gives Us a Taste of New First-Party Cookie-Based Solutions

Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at providing a way around the recent restrictions planned around third-party cookies. CTO Jakob Bak explains how it will work and why the industry needs to pay attention.  For some industry players, Google’s decision to phase out third-party cookies (and […]

People
September 09, 2020 Communiquestion: When you first heard about programmatic, what did you think it was?

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

Industry
September 06, 2020 Given lemons? Make lemonade

 Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic advertising in the pandemic crisis. Programmatic advertising, like every other industry, has not been immune to the negative effects of the current pandemic. As countries around the world were locking down their economies in the beginning of Q2, brands […]

Industry
July 23, 2020 Gaming Up Content

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

Industry
July 05, 2020 The Truth About Programmatic

Communicate‘s latest issue is out. This quarter, we explore the intricacies of programmatic advertising. Deep-diving into this complex world, we look into the various stakeholders and how they interact, the issues that this growing industry faces – from ad fraud to the phasing out of the third-party cookie – and what the future has in […]

man
Choueiri Group Deep Dives
Programmatic
June 15, 2020
Taking the Long View
Programmatic
Choueiri Group Deep Dives
June 10, 2020 Relationship Counseling
Programmatic stakeholders in the region need to learn how to work better together. Daniel Young, Yield, Inventory & Programmatic Director at DMS, explains.
man
Choueiri Group Deep Dives
Programmatic
June 10, 2020
The Cold, Hard Truth
Industry
June 08, 2020 Connecting the Dots

Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director (Right), and Mohamad Jadayel, VP of Technical Operations (Left), explain how the region’s programmatic market is evolving.   What is the size of the programmatic market globally and in the region? […]

Programmatic
Choueiri Group Deep Dives
May 18, 2020 Empowering the MENA Programmatic Ecosystem
Bruno Bianchini, Head of Global Partnerships MENA at Google, talks buying models, challenges, opportunities and solutions for a growing programmatic landscape in the region.
man
Choueiri Group Deep Dives
Programmatic
May 17, 2020
Accelerating Publishers’ Transformation
man
Choueiri Group Deep Dives
Programmatic
May 13, 2020
Making a Good Impression
Industry
May 11, 2020 The Gap In Programmatic Knowledge

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned. With people confined to their homes due to the current situation, many professionals have taken time out to learn new skills in various subjects. In response to this growing trend, many firms […]

man
Choueiri Group Deep Dives
Programmatic
April 23, 2020
The Ins and Outs of Programmatic
man
Choueiri Group Deep Dives
Programmatic
April 08, 2020
Programmatic: From Buzzword to Key Opportunity
Industry
September 29, 2019 Ad Exchanges Spend $235 Million On Disinformation Websites

In a study published, recently, by the London based Global Disinformation Index (GDI), an estimated $235 million is spent annually on websites that are designed to mislead the public and spread disinformation. The advertisers do not necessarily know the business practice of the websites. The study analyzed programmatic advertising on 20,000 misinforming domains around the web. […]

Industry
May 05, 2019 What Is Internalization?

Programmatic Advertising is bringing more accuracy in targeting for far more competitive cost. So the next question for the advertisers is : In-House or Outsourced ? This video walks us through understanding the internalization for brands that have the resources to recruit and train for programmatic advertising.   This series about programmatic advertisement is published […]

Industry
April 24, 2019 Programmatic Advertising: Real Time Bidding

Our second episode takes us into Real-time bidding (RTB), which means the advertising inventory that is bought and sold on a per-impression basis via programmatic auction. This takes places while the page is loading. The bidding begins as soon as the user visits the webpage. The bid request is triggered from the publisher’s end that may include […]

Industry
September 19, 2014 Monty Python, data and the Holy Grail of marketing

  You have probably heard it many times already, haven’t you? Data — big or small — is the new “Holy Grail of modern marketing”.  When it comes to programmatic trading of advertising inventory, data — in a similar fashion to Jerusalem for the Abrahamic religions Judaism, Christianity and Islam – sits at the epicenter […]

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