Search Results for : Publishers

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]

At the beginning of September, Snap Inc appointed Jake Thomas as the Head of UAE operations. This comes as the company rapidly expands its local partner ecosystem and seeks to deliver more opportunities to consumers and brands than ever before. Communicate spoke with Thomas to understand how he plans to grow the company’s vision in the […]

Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at providing a way around the recent restrictions planned around third-party cookies. CTO Jakob Bak explains how it will work and why the industry needs to pay attention.  For some industry players, Google’s decision to phase out third-party cookies (and […]

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

A communications platform inspired by real-life interactions, Snap has been aggressively pushing its Discover feature towards media companies. Because its core objective remains to allow users to communicate easily and comfortably, unlike other social media platforms that focus more on popularity, Snap is offering a unique avenue to publishers aiming to reach the 218 million […]

The Interactive Advertising Bureau (IAB) announced on October 2nd,  the start of a new study aiming to evaluate comprehensively the actual size of the region’s digital advertising market. Adopting tried and tested methodologies from IAB Europe and financed by industry stakeholders, the new research will strongly focus on delivering a neutral perspective and ensuring the […]

Google is closing a loophole that revealed when people were browsing in “incognito” mode, but the fix will leave some publishers defenseless against a certain breed of freeloading readers who can now jump their paywalls. By the end of July, Google says it will patch the glitch in its Chrome web browser, which allowed websites […]

By Elías Jabbe Twitter celebrated the regional launch of its global #StartWithThem and #TwitterFronts initiatives in March and April in both Dubai and Riyadh. Following its global #WhatsHappening motto that has been at the center of Twitter’s marketing campaigns over the past few years, #StartWithThem highlights the unique ways that Twitter has been leveraged in […]

By Alfonso De Gaetano, Director – Global Partnerships Emerging Markets at Google The news publishing business is facing a challenging and complex reality. First, people are consuming more news than ever before, from more sources than ever before. They learn about their world and form opinions in very different ways. On the open web, anyone can […]

Publishers have many reasons to be unhappy with the walled gardens of Facebook but most recently they have been upset with Google’s moves as part of its GDPR compliance. Four major trade bodies that represent some 4,000 publishers from around the globe found themselves in a standoff with Google and its CEO Sundar Pichai in […]

There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word is ‘fake news’. Although popularized in 2016 during the US elections – and since then by the US President – fake news is not exclusive to either; it is an all-pervasive […]

In October 2017, Facebook announced that it is testing an “Explore Feed” for brands based on feedback that users would like to see more of family and friends. The test was carried out in six countries: Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. At the time, Adam Mosseri, Facebook’s head of news feed, said […]

The struggle for screen time evolved into that for eyeballs and then attention. In today’s Facebook-dominated age, the struggle is now about appearing on the news feed. The platform’s organic reach has been dropping every year with industry experts citing two percent as the average. This, of course, varies by publisher, fan base, content style, […]

Online Xperts FZ LLC or OOX recently announced the addition of travel search site Wego to the line-up of publishers subscribed to the OOXmonitor service. Wego is available throughout specific GCC markets and many other Arabic countries in local editions in the Middle East and Asia Pacific. Wego helps travelers compare the best airfares and hotel rates online […]

Exponential Interactive, digital advertising specialist, has launched a new pricing model for online video ads to help advertisers and publishers to make it easier to buy and sell video advertising. Called CPME, it’s a hybrid model combining the best of the current CPM (cost per thousand) and CPE (cost per engagement) pricing models. CPME works […]

AppMakr launched a new type of in-app security service for mobile app publishers. The integrated service provided by San Francisco-based security company MetaCert, is the first of its kind to protect consumers from mobile malware and phishing attacks by checking the reputation of web links before loading content inside the mobile app. Businesses around the […]