Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US

Search Results for : Publishers

man
Industry
February 21, 2021
Let's Talk About Substack
man
Industry
January 26, 2021
Everything We Know About FLoC
man
Industry
January 17, 2021
What Will the State of Mobile Be in 2021?
man
Industry
January 12, 2021
How Publishers Can Take Back Control of their Audience
man
Industry
January 11, 2021
Targeting User Identities in the Wake of Third Party Cookies
man
People
January 03, 2021
Above and Beyond
man
Choueiri Group Deep Dives
CG Updates
December 21, 2020
Newly Appointed Chief Growth Officer at “CG Digital” and New COO Appointed at DMS
man
Industry
December 13, 2020
The Global End of Year Forecast by GroupM
man
Choueiri Group Deep Dives
CG Updates
December 13, 2020
Dubai Media Incorporated (DMI) Renews its Media Representation Contract with Choueiri Group’s MEMS
Industry
December 10, 2020 Facebook's Plans for 2021
Communicate attended a virtual press briefing to understand Facebook's plans for 2021.
man
Industry
December 08, 2020
Kantar's Predictions For Media in 2021
man
Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
People
November 05, 2020 How Gaming Is Powering On in MENA as a Strong Marketing Channel

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

People
October 27, 2020 Why Investing in Programmatic Advertising is a Safe Bet

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]

Industry
October 19, 2020 How OTT Header Bidding Solves the Problems in the OTT Programmatic Ecosystem?

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]

People
September 30, 2020 What Does The Road Ahead Look Like?

At the beginning of September, Snap Inc appointed Jake Thomas as the Head of UAE operations. This comes as the company rapidly expands its local partner ecosystem and seeks to deliver more opportunities to consumers and brands than ever before. Communicate spoke with Thomas to understand how he plans to grow the company’s vision in the […]

People
September 13, 2020 Adform Gives Us a Taste of New First-Party Cookie-Based Solutions

Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at providing a way around the recent restrictions planned around third-party cookies. CTO Jakob Bak explains how it will work and why the industry needs to pay attention.  For some industry players, Google’s decision to phase out third-party cookies (and […]

Industry
September 10, 2020 Explore the MENA Programmatic Maze
Who does what in the regional programmatic ecosystem? Communicate maps it out for you.
People
September 09, 2020 Communiquestion: When you first heard about programmatic, what did you think it was?

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

Data & Measurement
Choueiri Group Deep Dives
September 08, 2020 Regional Brands to Benefit from Greater Depth and Scale of Data across Leading Publishers
In the fast-changing world of digital, technological innovations are perpetually paving the way forward for more effective advertising outcomes.
man
Choueiri Group Deep Dives
Programmatic
May 17, 2020
Accelerating Publishers’ Transformation
Industry
February 17, 2020 Where Snap and Publishers Meet

A communications platform inspired by real-life interactions, Snap has been aggressively pushing its Discover feature towards media companies. Because its core objective remains to allow users to communicate easily and comfortably, unlike other social media platforms that focus more on popularity, Snap is offering a unique avenue to publishers aiming to reach the 218 million […]

Industry
October 16, 2019 IAB launches new study about the MENA digital advertising market

The Interactive Advertising Bureau (IAB) announced on October 2nd,  the start of a new study aiming to evaluate comprehensively the actual size of the region’s digital advertising market. Adopting tried and tested methodologies from IAB Europe and financed by industry stakeholders, the new research will strongly focus on delivering a neutral perspective and ensuring the […]

Industry
July 22, 2019 Google Closes ‘Incognito’ Loophole, Leaving Publishers To Rethink Paywalls

Google is closing a loophole that revealed when people were browsing in “incognito” mode, but the fix will leave some publishers defenseless against a certain breed of freeloading readers who can now jump their paywalls. By the end of July, Google says it will patch the glitch in its Chrome web browser, which allowed websites […]

Industry
May 05, 2019 Twitter Launches #StartWithThem and #TwitterFronts Ahead Of Ramadan

By Elías Jabbe Twitter celebrated the regional launch of its global #StartWithThem and #TwitterFronts initiatives in March and April in both Dubai and Riyadh. Following its global #WhatsHappening motto that has been at the center of Twitter’s marketing campaigns over the past few years, #StartWithThem highlights the unique ways that Twitter has been leveraged in […]

Industry
March 28, 2019 News publishing in the digital age

By Alfonso De Gaetano, Director – Global Partnerships Emerging Markets at Google The news publishing business is facing a challenging and complex reality. First, people are consuming more news than ever before, from more sources than ever before. They learn about their world and form opinions in very different ways. On the open web, anyone can […]

Industry
June 10, 2018 Dear publishers, Google’s got news for you

Publishers have many reasons to be unhappy with the walled gardens of Facebook but most recently they have been upset with Google’s moves as part of its GDPR compliance. Four major trade bodies that represent some 4,000 publishers from around the globe found themselves in a standoff with Google and its CEO Sundar Pichai in […]

Industry
April 30, 2018 How can publishers put an end to fake news?

There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word is ‘fake news’. Although popularized in 2016 during the US elections – and since then by the US President – fake news is not exclusive to either; it is an all-pervasive […]

Industry
March 05, 2018 Why are brands & publishers panicked even after Facebook has ended its alternate Newsfeed experiment?

In October 2017, Facebook announced that it is testing an “Explore Feed” for brands based on feedback that users would like to see more of family and friends. The test was carried out in six countries: Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. At the time, Adam Mosseri, Facebook’s head of news feed, said […]

Industry
October 26, 2017 Why publishers are not happy with Facebook

The struggle for screen time evolved into that for eyeballs and then attention. In today’s Facebook-dominated age, the struggle is now about appearing on the news feed. The platform’s organic reach has been dropping every year with industry experts citing two percent as the average. This, of course, varies by publisher, fan base, content style, […]

Industry
June 28, 2015 OOXmonitor adds Wego to publisher line-up

Online Xperts FZ LLC or OOX recently announced the addition of travel search site Wego to the line-up of publishers subscribed to the OOXmonitor service. Wego is available throughout specific GCC markets and many other Arabic countries in local editions in the Middle East and Asia Pacific. Wego helps travelers compare the best airfares and hotel rates online […]

Industry
April 06, 2015 Exponential launches new pricing model for video ads

Exponential Interactive, digital advertising specialist, has launched a new pricing model for online video ads to help advertisers and publishers to make it easier to buy and sell video advertising. Called CPME, it’s a hybrid model combining the best of the current CPM (cost per thousand) and CPE (cost per engagement) pricing models. CPME works […]

Industry
March 22, 2015 AppMakr offers better app security

AppMakr launched a new type of in-app security service for mobile app publishers. The integrated service provided by San Francisco-based security company MetaCert, is the first of its kind to protect consumers from mobile malware and phishing attacks by checking the reputation of web links before loading content inside the mobile app. Businesses around the […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me