Search Results for : Starzplay

Global custom research and analytics consultancy, PSB Research was commissioned by  Starzplay, the leading subscription video on demand (SVOD) service in the MENA region to study the SVOD trends during the period from January 2019 to May 2020. The study covered two key phases – the Covid-19 situation that led to a region-wide lockdown and […]

With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond.   Trend 1 – Most of the […]

Edition 1 of the Marketing & Sales Show opened its doors today at the Festival Arena in Dubai. The event gathered professionals from all across the region in one space to discover, discuss and develop ideas. The event is structured around six key streams: Business to Consumer (B2C) Marketing, Business to Business ( B2B) Marketing, Sales Innovation […]

By Maximilian Gower  On MENA level, Spotify have shared “Culture Next” which was a study with lifestyle bloggers from around the region to understand their insights. The study looks at Gen Z and Millennials. It was in partnership with research agency Culture Co-Op. The report outlined five trends including but not limited trends such as band […]

By Vinod Krishnan Viewers are watching more content than ever before, with expectations for nearly endless content choice anytime, anywhere and on any screen. To innovate and stay ahead of viewer demands requires the adoption of technologies and solutions that accelerate content production and delivery.  Today, cloud technology has the power to fundamentally change how media […]

Starz Play achieved its multi million dollar vision by understanding what their customers wanted. Their niche of YouTube generation, that they targeted in MENA helped create a strategy unlike other similar providers. They provided paying streaming subscription as part of their mobile bill, empowering mobile phones, broadcasting Arabic content at the same time as local […]

Etisalat launched an exclusive partnership with video-on-demand service Starz Play Arabia to offer a range of Hollywood movies and series directly to Etisalat’s eLife TV customers. Etisalat’s eLife TV subscribers can now watch Hollywood movies, original series & kids entertainment for free with their 30-day trial, exclusively available in the UAE to eLife TV customers. […]

Starz Play has agreed to a multi-year licensing agreement with US television studio CBS Studios International for exclusive digital rights to bring premium content from Showtime and CBS to the region. Exclusive series and full TV box sets will be available to Starz Play subscribers on demand, including the first two seasons of Showtime drama […]