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Search Results for : Streaming Platforms

Vast Majority of Brands Believe that Connected TV Advertising Will Be Bigger than Mobile Advertising
Industry
October 31, 2022
Vast Majority of Brands Believe that Connected TV Advertising Will Be Bigger than Mobile Advertising
Mastercard Launches Its First-Ever Music Album
Industry
June 23, 2022
Mastercard Launches Its First-Ever Music Album
How to Effectively Cater to the Middle East’s Evolving Netizens
Industry
February 15, 2022
How to Effectively Cater to the Middle East’s Evolving Netizens
Anghami Becomes the First Arab Tech Company to be Listed on NASDAQ Stock Exchange
Industry
February 07, 2022
Anghami Becomes the First Arab Tech Company to be Listed on NASDAQ Stock Exchange
Research Explains Increase in Online Media Spend to Continue in 2022
Industry
January 07, 2022
Research Explains Increase in Online Media Spend to Continue in 2022
The Curation Generation: How UAE Millennials and Gen Zs Are Redefining Digital Audio
Industry
November 10, 2021
The Curation Generation: How UAE Millennials and Gen Zs Are Redefining Digital Audio
How Branded Podcasts Can Enter New Ears Through Licensing?
People
August 16, 2021
How Branded Podcasts Can Enter New Ears Through Licensing?
J Group's Alain David :
People
July 04, 2021
J Group's Alain David : " Advertisers Need To Build Their Trust Towards OTT Platforms As A Primary Medium For Their Campaigns"
Anghami's New Report Helps Paint a Picture On What Ramadan 2021 Will Look Like
Industry
March 02, 2021
Anghami's New Report Helps Paint a Picture On What Ramadan 2021 Will Look Like
The Changes In Media Consumption Around The World
Industry
February 25, 2021
The Changes In Media Consumption Around The World
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
Industry
February 21, 2021
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
Pay Attention to These Trends In 2021
Industry
February 18, 2021
Pay Attention to These Trends In 2021
What Will the State of Mobile Be in 2021?
Industry
January 17, 2021
What Will the State of Mobile Be in 2021?
2021: What's Next After the Year of Streaming
People
December 29, 2020
2021: What's Next After the Year of Streaming
The Acceleration From an Unexpected Slowdown
People
December 17, 2020
The Acceleration From an Unexpected Slowdown
Kantar's Predictions For Media in 2021
Industry
December 08, 2020
Kantar's Predictions For Media in 2021
Connecting the Dots – The Trends to Watchout for in 2021
Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
Audio Marketing: Are You Ready to Talk the Walk?
Industry
October 04, 2020
Audio Marketing: Are You Ready to Talk the Walk?
Gaming Up Content Industry
July 23, 2020 Gaming Up Content

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]
Music Streaming in MENA – Why It Matters to Be Local Content
Choueiri Group Deep Dives
July 13, 2020 Music Streaming in MENA – Why It Matters to Be Local
First-of-its-kind research study on music streaming in the region to benefit brands and advertisers.
MBC Group Extends Partnership with Warner Bros. Discovery
Industry
January 20, 2023
MBC Group Extends Partnership with Warner Bros. Discovery
Stream On?
Industry
June 08, 2022
Stream On?
How the Film Business Changed in 2020
Industry
January 14, 2021
How the Film Business Changed in 2020
An In-Depth Look at Shahid’s Growth Strategy OTT vs TV
Choueiri Group Deep Dives
November 25, 2019 An In-Depth Look at Shahid’s Growth Strategy

Johannes Larcher, managing director-digital at MBC, unveils the strategy behind Shahid Plus’s upcoming acceleration and subscription growth.
DMS Appointed As Exclusive Media Representative For ZEE5 Across ME Industry
November 25, 2019 DMS Appointed As Exclusive Media Representative For ZEE5 Across ME

The digital arm of the Choueiri Group will oversee advertising operations of ZEE5, the largest and most comprehensive OTT platform for Indian content globally in the Middle East. ZEE5’s content caters perfectly to not only the South Asian diaspora in the Middle East but also the local population that loves Bollywood movies. The platform offers […]