Search Results for : Swot

The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

  No matter how far reaching a leader’s vision or how brilliant a company’s strategy may be, neither will be achieved if not supported by organizational culture. Analyzing his team’s successes, basketball all-star Kobe Bryant of the LA Lakers once told ESPN: “I think we have to start at the top, in terms of the […]

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media. The technology is shifting the use of audio and video-based content. In Saudi Arabia, over the top (OTT) has not yet taken away significant reach from linear TV as it has […]