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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Google appoints new head of branding

Pierric Duthoit, head of branding, Google

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Google appoints new head of branding

Google MENA has appointed Pierric Duthoit as head of branding to replace Wassim Kabbar who has moved to the YouTube team in San Bruno in the US. Duthoit spent the last three years in Moscow as head of branding for Google Russia.

His remit in Dubai puts him in charge of growing the automotive sector, FMCG clients and more widely YouTube’s revenue in the region.

Prior to Google, Duthoit worked at the EMEA HQ of Match.com in Paris, as the EMEA director of customer acquisition, managing the media budget for 16 countries and in charge of online and offline acquisition strategy. Before this role, he was the CEO and co-founder of a women centric portal in Russia, which has been sold to Rambler.ru.

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