MCN has changed its logo to incorporate the Pink Ribbon as a symbol of its participation to the Global Breast Cancer Awareness throughout October. To drive further awareness, both internally and externally, MCN has updated all of its brand collateral including its website, Intranet and all social media pages.
The awareness initiative was driven by the Talent and Human Resources division at MCN. Ricarda Ruecker, chief talent officer at MCN, said: “We are passionate and feel it’s an important obligation to care for our employees and their wellbeing. This October, the Breast Cancer Awareness initiative is important to us, but it is just one of several activations that we do within MCN to support a healthy lifestyle. We make a big effort to offer our staff opportunities for medical checkups during health fairs at MCN and encourage every employee to be aware and consciously stay healthy.”