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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

The Parent and Child Wellbeing Conference gets ready for its 2nd edition

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The Parent and Child Wellbeing Conference gets ready for its 2nd edition

Mediaquest, the media and data analytics conglomerate which hosts major regional events including the “MENA Effie Awards” and “TOP CEO Conference and Awards” and the parent company of Communicate, is set for the second edition of its “Parent & Child Wellbeing Conference” in partnership with Baby Arabia and Makooky World. The event will take place on Saturday, March 23, from 10am to 6pm at the Kings’ School, Al Barsha, Dubai, following on from the successful launch of the inaugural conference in 2018.

This year’s theme is ‘Body and Mind’ with a focus on ‘Wellness’ and ‘Learning through Play’. There will be four main panel sessions, with leading industry experts from the UAE discussing current and trending topics: ‘Practical Parenting’, ‘How Does Food Impact Health?’, ‘Building Resilience – Understanding Children and Adolescence Mental Health’ and a workshop on ‘Cyber Bullying’.

Dr. Ellena Maria Andrioti, Clinical Psychologist, said: “By bringing together a multidisciplinary team of professionals who work on a daily basis with children, parents and families, the Parent and Child Wellbeing conference will give parents the ability to gain relevant information on parenting issues they face on a daily basis. Participants will be able to get practical evidence-based parenting tips and get some insights/answers related to their parenting challenges and experiences.”

The one-day event will take on a new format and expansion with the introduction of an outdoor ‘Community Market’ in collaboration with local businesses that promote wellness and education, with more than twenty local businesses exhibiting.

Alex Hawari, Co-CEO of Mediaquest, says in a statement: “The Parent and Child Well-Being Conference this year focus on children’s wellness, be it “mind” or “body”. It offers parents a fantastic platform to meet the best experts and tackle the hot topics in parenting and children’s health. This year, the conference will also have a community market that promotes businesses in nutrition, wellness and Child edutainment giving parents access to some of the best resources around. Mediaquest is proud to collaborate with Baby Arabia and Makooky World to create a wellness platform aiming to raise healthier and happier kids.

Parenting challenges and conflicting advice continue to burden young families across the region, the event will seek to deliver open and meaningful conversations between parents and experts throughout the day.

Mo Fadlallah, Founder and CEO of Baby Arabia, adds: “Our objective for this year’s conference was to foster greater community engagement between families and the local business community as well as the expansion of the conference”

The event is supported by key sponsors including Dyson as the Gold Sponsor, Lego as the Silver Sponsor, Babyshop and Lacnor as the Bronze Sponsors, Kidzapp as the Strategic Partner, Boomerang and Cartoon Network as the Playtime Partners, Cloudhoods, Malaak and Go Organic as the Event Partners and Haya as the Media Partner.

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