The Lantern Award by YouTube returns for the fourth year consecutive year,YouTube said in a statement. This award, according to YouTube aims to recognize powerful advertising campaigns during Ramadan and Eid Al-Fitr.
The award is tailored to all MENA’s advertisers, creative and media agencies, in which YouTube celebrates the ads that connect with consumers during the holy month of Ramadan and Eid Al-Fitr.
The statement said that an algorithm will determine the award’s winner based on engagement and views an online video ad will generate on YouTube during Ramadan and Eid. A dedicated website g.co/lanternaward and a YouTube channel are developed for The Lantern Award, through which advertisers could submit their video ads, and check the previous editions.
According to research, people increasingly search for video ads and engage with brands on YouTube during the holy month. This award will illustrate and highlight the region’s creative works during the month.
YouTube said in the statement that they will announce the 2019 winner of The Lantern Award alongside the top 10 regional Ramadan and Eid ads later this June.
Submissions are now open for The Lantern Award (g.co/lanternaward) and will close on June 10th.