How Can Brands Get a Fair Deal when Working with Influencers?
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How Can Brands Get a Fair Deal when Working with Influencers?

By Communicate StaffThu, Dec 30 2021
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The ABG's Lead initiative highlights the importance of transparency in influencer marketing.

How Can Brands Get a Fair Deal when Working with Influencers?

Navigating influencer marketing can be a challenge for brands. So, how can they ensure they are getting a fair deal when working with influencers?

Deepa Vaidyanathan (ABG, Senior Communications Director at P&G), Karl Mapstone (Co-Founder & Head of Vamp Middle East), and Asma El Fardy (psychologist & influencer) discuss the benefits and opportunities of adopting transparent influencer marketing.

Under its LEAD initiative, the Advertising Business Group (ABG) released a new charter and best practices guide on influencer marketing transparency in the United Arab Emirates.

Read more information here.

RELATED TOPICS
Abg Asma El Fardy Deepa Vaidyanathan Influencer Marketing Influencers Karl Mapstone Lead With Abg Uae
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