Artificial Intelligence has become a discussion of curiosity, speculation, and obviously the future since the launch of its products - ChatGPT, DALL-E. As the debate of its potential impact on the various industries rages on, Dubai Media City and Communicate took the opportunity to drive the conversation forward for advertisers, creators, and brands at its DMConnect Brunch Series.

Dubai Media City and Communicate conclude the last session of the DMConnect brunch series for this year with “The Power of Storytelling.”

Ali Cheikhali, Creative Strategy Lead at Google believes that virality isn't meant to be chased. He explains how a holistic content approach that measures out the risks and targets a smaller audience helps extract organic insights. In an exclusive interview to Communicate, Chiekhali debunks myths about viral content while also comparing it to other forms of curating content.

Chief Creative Officer at Impact BBDO, Ali Rez discusses viral content and the creative elements that influence a campaign's ability to go viral with Communicate at DMConnect's Creative Brunch.

Earlier this year, Dubai Media City, a member of TECOM Group PJSC, announced the launch of the DMConnect event series – the regional media hub’s very first community-focused brunch series in collaboration with Communicate. The second brunch under the series is set to happen on the 30th of August 2022 and will discuss the “Power of Viral Content.”

Dubai Media City, in collaboration with Communicate served creativity and innovation for brunch at their first networking event on Thursday last week. The event series kicked off with a discussion on the technology of NFTs and how marketers, advertisers, and brands can leverage them to market exclusivity.