TikTok MENA has announced the launch of the inaugural TikTok Creator Hub program in the UAE, unlocking exciting opportunities for new talents to add their voice to the region’s burgeoning creative economy and contribute to a global cause.

Maintaining investment in a brand is key for marketers responding to ‘stagflation’ and planning for recovery.

By Jonathan Ashton, Integrated Industrial Marketing Communications Professional

On World Tourism Day, Google is launching two free tools to help the travel industry in the Middle East and North Africa identify timely travel demand and make better-informed decisions. The tools are launched under the ‘Travel Insights with Google’ website which includes two new tools available in both English and in Arabic; Destination Insights and Hotel Insights.

Found in 2021, Plus Company is an alliance of creative brands and agencies with over 25 agencies under it. Earlier this month, they announced the launch of the first-of-its-kind NFT employee engagement program. Akanksha Goel, Vice President, and Regional Lead Middle East and India for We Are Social, Plus Company tells Communicate how the platform sets them apart from all the other brands jumping on the NFT bandwagon.

By Nathan Farrugia, Managing Director of Vistage

By Ahmad Abu Zannad

Havas Middle East has published Generation Covid, its first regional edition of the periodic Prosumer Report, a series of thought leadership publications part of a Havas initiative to share information and insights.