Video: AI's Surging Role in Marketing and Advertising Communications
In its latest DMConnect session, Dubai Media City and Communicate hosted a discussion to discuss the potential impact of AI on the communications industry. As organizations across the region are adopting and getting more comfortable with the various products of AI, experts from the marketing and advertising industry dive into the know-how of using these to their leverage.
Artificial Intelligence has become a discussion of curiosity, speculation, and obviously the future since the launch of its products - ChatGPT, DALL-E. As the debate of its potential impact on the various industries rages on, Dubai Media City and Communicate took the opportunity to drive the conversation forward for advertisers, creators, and brands at its DMConnect Brunch Series.
Experts from the industry including Paul Hamilton, Managing Director across MENA for Ogilvy; Jennifer Fischer, Chief Innovation and Growth Officer at Publicis Groupe; Anthony Permal, Multichannel, and Omnichannel Advisor; Rafael Lavor, Head of Strategy at TBWA\RAAD and Aysel Kazimova, Regional Marketing Manager across MENA for Snap Inc discuss A.I and its implications on the industry.
