5 Reasons Why Brands Should Launch Their Commerce Strategy on TikTok
The holiday season is just around the corner and video shopping ads are making their way successfully on TikTok.
TikTok entertainment inspires shopping to create a seamless journey from discovery to gifting and beyond. The 'For You' page is a one-stop hub for all things holiday throughout every stage of the shopping season. Sprinklr, an enterprise software company for all customer-facing functions, shares 5 reasons why brands should be launching their commerce strategy on TikTok.
1. Product Discovery Starts on TikTok
15% of all product discoveries begin on TikTok.
Source: TikTok Marketing Science Post-Purchase Analysis conducted by Fairing, 2022.
2. TikTok Audiences Are Open to All Kinds of Shopping
1.2x more likely to shop online, in-store, and be more open to direct social shopping. 1.2x more likely to impulse shop (vs. traditional social platform users).
Source: TikTok Marketing Science US Holiday Research 2022, conducted by Material.
3. TikTok Users Are Ready to Shop Online
TikTok users are 1.6x times more likely to engage in e-commerce behaviors (vs. other social/video platform users that are not on TikTok).
Source: Global Shopping Ad Products Study 2022.
4. People Turn to TikTok to Plan and Celebrate Holidays
1 in 2 users turn to TikTok to plan or celebrate a Holiday or Shopping Event.
Source: TikTok Marketing Science US Holiday Research 2022, conducted by Material.
5. People Share What They Buy on TikTok to Show Others
Mentions of #Haul increased 1.5x during key December holidays.
Source: TikTok internal Data, Global, Oct 2022-Jan 2023.
TikTok video shopping ads can target both, potential and returning audiences, enabling brands to drive engagement, boost sales on TikTok, and deliver a return on ad spend.
