The partnership extends to Smashi and Lovin's ambition to offer a wide range of content, from lifestyle to business.
Augustus Media's Smashi, the business streaming service, has entered into a partnership with prominent regional mobile, TV, content, and news aggregator applications across the region.
Smashi is a live-streaming service from the heart of the Arab world, covering the most innovative products, services, and technologies. The platform is accessible to its audiences across its official website, social media platforms, and TV applications. The brand consists of original shows, Snapchat shows and verticals ranging from crypto to style, offering the latest regional & international news impacting the MENA region. Lovin is a local news and entertainment channel, that uses bitesize news, viral content, and community stories to bring to its audiences the latest updates within the city.
Commenting on the announcement of the partnership, Richard Fitzgerald, CEO & Founder at Augustus Media said, “The media industry has inherently moved at a very fast pace, and now consumption and disruption trends are forever evolving. As a digital-first broadcasting and publishing business, working with innovative partners to ensure our content is consumed is a very important part of what we do. We are very pleased to be working with DailyHunt, Visha, and T-Pay, all leaders in their categories, and are excited about the potential of both Lovin & Smashi growing on through these partnerships.”
In partnership with regional aggregators, Smashi and Lovin will be launching the following:
T-Pay: A full-service mobile payments platform that gives local and global digital service providers access to consumers across the Middle East, Africa, and Turkey. The partnership includes Orange, Vodafone, Etisalat, and Telecom Egypt, providing users with an easy and convenient way to subscribe to Smashi TV monthly and yearly packs using their phone numbers. Customers can choose from postpaid or prepaid plans, and with the added convenience of using their phone number as their subscription identifier, they can enjoy seamless access to Smashi's exclusive content.
Daily Hunt is an Indian content and news aggregator application that provides local language content in 14 Indian languages from multiple content providers. It has been recognized as the most downloaded app in the MENA region, due to its multiple genre viewership. In partnership with Lovin, the site will be able to provide personalized and relevant content to its users. Using cutting-edge technology and RSS feed, Lovin lifestyle content will be accessible and tailored to their interests and preferences, in the most relevant cities and categories.
Visha App launched by Transsion Holdings is an innovative video platform that offers uninterrupted viewing of local video content without any ads. This content platform is driven by technology and innovation and has partnered with Smashi TV to distribute content globally.