BUZZEFF launches its first online video advertising campaign reaching the market of Nigeria for its strategic customer Kaymu.com, to promote online shopping community services to Nigerians internet users.
Buzzeff’s continental expansion started in 2012 from North Africa to the Middle East and now in 2015, it moves to sub-Saharan regions. Buzzeff recently released Kaymu (Africa InternetGroup) video advertising. The video advertising is pushed through a premium publishing network that reaches a targeted audience in Nigeria.
“This advertising campaign was under discussions with Keymu regional team a few months ago to align our operational action plans to Keymu’s communication objectives and deliver a successful campaign,” says Jerome MOUTHON, President of Buzzeff MEA, in a press statement.
Sami Louali, co-CEO of Kaymu comments about this campaign “Our growth plan for the African market, where we are present in 17 countries already, requires the acceleration of our marketing and advertising investments in partnership with a highly professional provider able to effectively support us achieving our objectives. Therefore, Buzzeff meets perfectly this requirement and provide us with its expertise in online video advertising.”
Kaymu which also has communities in Morocco, Algeria and Tunisia, is an online shopping community that connects buyers and sellers. The platform was launched in Nigeria in January 2013 and is present in 34 countries across Africa, Asia and Eastern Europe. With this campaign, Buzzeff opens the way for all brands that are willing to develop their communications toward African markets with effective advertising tools, efficient targeting and purely performance based model of pay-per-view.