Calibrate Labs aims to grow the e-commerce ecosystem by bringing niche retail ideas to fruition with a hands-on approach.
Calibrate Commerce recently unveiled Calibrate Labs, a forward-looking incubator to actively shape the future of digital commerce. The initiative invites entrepreneurs to join hands with Calibrate Commerce to not only witness a meticulous assessment of their ideas' feasibility but will be guided through the journey of building a minimum viable product, launching it into the market, finding the product-market fit, and scaling it successfully.
Currently, 70% of the new entrants in the e-commerce landscape are individual sellers and emerging/SMBs that require end-to-end solutions from go-to-market to customer activation. According to market research, around 90% of SMEs in Dubai that deploy e-commerce for business, have a revenue contribution of less than 25% stemming from e-commerce sales, which is much lower than the benchmark average of 40% that SMEs in the APAC region are able to derive.
Nagham Akileh, General Manager at Calibrate Commerce pointed out that the company was set up because they recognized that the power to change and influence the digital commerce space lies in end-to-end solutions and investment in next-gen technologies.
She said, "There is a wide gap in access to industry knowledge, best practices, and forward-looking yet pragmatic solutions for emerging brands. Not every entrepreneur can afford a full in-house team with extensive experience to cut through the complexity of growing their brand and sales revenue. This expertise is so critical to their success, and it's where we come in. Our specialist teams have decades of collective experience across e-commerce, marketing, creative, and technology that emerging brands can tap into and amplify their growth."
Calibrate Commerce is already working with eight D2C (direct-to-consumer) brands across various categories to amplify their growth, with the most recent wins being TyresOnline, MADrewards, Nabataty, and Doozy Insurance.
Akileh pointed out that Calibrate Labs is the company’s way of growing the e-commerce ecosystem by bringing niche startup ideas to fruition with a hands-on approach.
“We enable entrepreneurs through our expertise while alleviating some of the risks involved in building a business. We believe it is necessary to embed ourselves within the ecosystem and invest in and nurture innovative ideas that address gaps in the market and add value to consumers."
Calibrate Commerce brings a unique blend of industry know-how, entrepreneurial spirit, and innovative thinking – a trinity that promises results. The company just launched a Creator Discovery platform, Clout Scout, and has a few other niche retail projects in development.