CNN is launching Traders, a new feature strand that tells the stories of individuals who trade goods and services across borders.
In Traders, CNN will cover the stories behind the global import and export markets by meeting characters who believe in their business to trade products and services overseas. In each report, CNN audiences will also gain business information to put each story in context of international trade and commerce.
Traders is a fortnightly segment that runs in CNN International’s The Business View with Nina Dos Santos and CNN domestic’s CNN Newsroom Weekend.
The opening Traders report, airing from May 19, will focus on Ellis Hunt, the third generation president of Hunt Bros. – a citrus growing and packing company in central Florida. Through Hunt Bros’s story, CNN audiences will gain insight into how the company exports nearly 10 percent of its fresh fruits to Japan, and in the process overcomes numerous challenges such as bad weather, citrus diseases and industry changes.
“Traders is a content strand that makes sense of the drivers behind international trade in the context of globalised, connected business,” said Ellana Lee, Senior Vice President, CNN International. “By telling the stories of the passionate, innovative people working in global will add an intriguing angle to our wider business programming.”
A special Traders microsite hosted on CNN.com will complement the on-air programming by featuring additional interactive and informative elements.
Traders on-air and online content is sponsored by DHL.