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De-commoditizing the Ad Industry: How Ad Agencies Can Reinvent Themselves and Enjoy Exponential Growth was penned by Leo Burnett’s regional strategy director, Ahmad Abu Zannad.
Communicate’s first published book, De-commoditizing the Ad Industry: How Ad Agencies Can Reinvent Themselves and Enjoy Exponential Growth, penned by Leo Burnett’s regional strategy director, Ahmad Abu Zannad, has won the LeoIntel Award. Established in 2004, the award recognizes and celebrates the best thought leadership work across the global networks of Leo Burnett and Arc.
214 entries from around the global offices were submitted in 2015, with Abu Zannad’s book emerging as the winner.
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