Egypt’s official postal services provider, Egypt Post, has appointed Horizon FCB Cairo to lead its advertising efforts and support Egypt Post’s celebration of 150 years of service with a media campaign. Under the new mandate, Horizon FCB Cairo will lead Egypt Post’s creative efforts to announce the entity’s celebration of its longstanding presence. The agency will also focus on raising awareness about Egypt Post’s current product offerings, and in this process it will be supported by local media agencies, Lead and Al Ahram.
The decision to appoint Horizon FCB Cairo followed a selection process that lasted for three months.
Merihan El Kady, business development manager, says in a press statement: “We are extremely proud of our collaboration with Egypt Post. This marks a great milestone for Horizon FCB in Cairo and is a true testament to our deep understanding of the Egyptian consumer. Through this mandate, we are excited to demonstrate our ability to deliver Egypt Post’s inspiring ideas into meaningful messages through a creative and integrated approach. “