Sales records to be broken across Middle East and North Africa over Eid.
Uplo, an online retail management company, revealed that 2024 Eid e-commerce sales could be a major boost, with top-performing brands increasing sales revenue by nearly half compared to last year. Uplo, which manages e-commerce for international and regional brands across the MENA region and has distribution centers in Saudi Arabia, United Arab Emirates, Egypt, Kuwait, and Lebanon, said that the expected year-on-year boost for certain brands could be up to 45% higher than in 2023, with around 2.5% margin of error.
Nicolas Bruylants, Co-Founder and CVO of Uplo said, “There’s no doubt, 2024 will be the biggest Eid sales in history. Online brands will benefit from the best-ever reach, hitting more people than ever before through targeted campaigns. Every e-commerce brand will be targeting a record number of customers, sales volumes, and revenue.”
The month of Ramadan and Eid is typically the second busiest period of the year for e-commerce brands in the MENA region, only behind the four-week period between Black Friday and Christmas Day.
Eid e-commerce sales start to increase typically one week before the start of Eid, reaching the highest sales on the first day of Eid and gradually reducing for approximately one week back to normal levels. Virtually all product categories can expect an uptick in customer demand heading into the Eid celebrations.
