McCann Istanbul reports into FP7McCann regionally.
Elifsu Tufan, who has most recently led Medina Turgul DDB as Deputy General Manager for the last five years, joins McCann Istanbul as CEO as of April 10, 2023.
Tufan's experience spans across every sector and multiple local and international brands, including Volkswagen, Bosch, Unilever, KFC, HSBC, İş Bankası, Denizbank, Nike, Sütaş, Chevrolet, Petrol Ofisi, Pepsi&Co, Ülker, Yves Rocher, Hayat Kimya, among others.
Tarek Miknas, CEO for McCann across the Middle East, North Africa and Turkey said, “The role of CEO for McCann Istanbul requires a very unique and special person, whose character is a combination, in equal parts, of pure passion and seasoned diligence, both of which Elifsu embodies as a person and as a leader. I’m delighted to welcome her on board this wonderful journey together."
Tufan said, “McCann İstanbul is one of the most established agencies in Turkey and is a part of one of the most successful advertising groups in the world, FP7 McCann. I am very proud to be a part of this family and very excited to be a change agent in the future of McCann Istanbul.”