MEPRA (Middle East Public Relations Association) calls for entries for its inaugural Arabic Communications MEPRA Awards – a first-of-its-kind initiative in the Middle East that seeks to recognize and celebrate the brightest, boldest and bravest campaigns and professionals in Arabic communications.
The premier awards program aims to shine a spotlight on impactful Arabic content and highlight the importance of the Arabic language in the communications industry within the Middle East.
MEPRA highlights this initiative as a contribution to its goal to achieve its vision of being the unique voice that represents the public relations and communication profession in the Middle East and its mission to raise awareness and build a holistic understanding of public relations in the region.
The Arabic MEPRA Awards will include 26 categories including a special focus on the most notable work produced in response to COVID-19. All entries must be focused on Arabic-centred campaigns; the outputs must have been published or delivered in Arabic and all written entries must be submitted in Arabic.
The program is open to all agencies, corporates, government organizations, academia, and non-profits working in the communications profession based out in the region. The first-ever Arabic MEPRA Awards Winners will be announced on the 16th of June 2022. This will also be the first time that the MEPRA awards ceremony will be hosted in Arabic since its inception.
In Image: Taryam Al Subaihi, Executive Director for Corporate Communications
Taryam Al Subaihi, Executive Director for Corporate Communications, and MEPRA’s first Emirati Chair member said, “One of my top priorities as MEPRA Chair has to been to create a closer connection between our organization and the Arabic-speaking communication professionals and community. There are countless examples of world-class communication campaigns and initiatives in the Arabic language that deserves to be honored and recognized. The pioneer Arabic MEPRA Awards will set out to achieve just that, allowing us to shine a light on Arabic-speaking communication professionals and their work and celebrate their work amongst the communications community.”
Entries can be submitted for best campaigns in geographic markets across the Middle East; technical skills, such as video, media, or content for social media; services including government communications, internal communication; people and teams; plus, a special focus on COVID-19 responses including social impact campaigns and best creative approach. All entries must be for work substantially completed between April 1, 2021, and April 16, 2022.
The deadline for the submissions is Saturday, April 16, 2022. The finalists will be announced by Sunday, May 22, 2022. Entries will be assessed by a panel of local and regional Arabic-speaking industry experts, with an independent adjudicator set to review the judging process.
To view the Arabic MEPRA Awards categories and entry guidelines visit www.mepra.org/arabicawards
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