The Climate E-Racers will help to create awareness with kids of the global issue of electric waste through gamification.
World Champion and net-zero racing team, Envision Racing, and Cartoon Network EMEA, Warner Bros. Discovery’s animated series network, have announced a new partnership to engage children in the race against climate change on the popular gaming platform, Roblox, as part of the Cartoon Network Climate Champions campaign.
Envision Racing, the greenest team on the grid of the world's greenest motorsport championship joins forces with Cartoon Network Game On!, to introduce the brand-new Climate E-Racers activation.
A new addition to the Cartoon Networks Climate Champions initiative on Roblox, the experience will enable players to race each other in vehicles customized using e-waste they collect around the game, completing Climate Champions Challenges along the way.
Throughout the Cartoon Network Island, hidden e-waste can be collected by users. Players will also earn e-waste tokens if they complete a race, which can be spent on cosmetic upgrades for their vehicles. With an upgrade, users can choose a beloved Cartoon Network character and invite them to be their co-driver. Whether Raven from Teen Titans Go!, Gumball from The Amazing World of Gumball, Craig from Craig of the Creek, Panda from We Baby Bears, and Ivandoe from Prince Ivandoe, every fan can find their favorite.
The activation offers more cosmetic upgrades that include modifications that use key items of e-waste, to represent how old electronics can be given a new life through recycling, as well as wacky wheels such as dustbin lids or doughnuts and different Cartoon Network-themed bumpers or spoilers.
Monika Oomen, VP of Brand, Communications, and Digital Content Strategy for Kids EMEA at Warner Bros. Discovery, expressed, "In our efforts to engage kids into climate action, the partnership with Envision is a vital addition to our Cartoon Networks Climate Champions campaign on Roblox, within CN GameON! Through gamification, we provide a fun and relevant activity that reaches children where they love spending time.
Our strategic collaboration with Envision Racing allows us to inform, inspire, and empower kids about climate change, integrating learning about E-waste seamlessly into play and nurturing climate-friendly behavior."
Sylvain Filippi, Managing Director and Chief Technology Officer at Envision Racing said, "We are thrilled to be bringing together the worlds of Envision Racing and Cartoon Network on Roblox. Alongside competing at the highest levels of motorsport, Envision Racing exists to use the power of sport to inspire action to address climate change. As part of that, we are always looking to develop new and exciting propositions to engage young people in the creation of a sustainable future.
“Climate E-Racers on Roblox is a perfect example of that. We look forward to delivering this innovative new experience with Cartoon Network and bringing Envision Racing to new audiences in the metaverse."
This comes as annual electronic waste production is on track to reach a staggering 75 million tonnes by 2030 and includes items such as mobile phones, laptops, MP3 players, plugs, and batteries.
As part of Envision Racing’s Race Against Climate Change program, the team has long aimed to energize fans to help save the planet, with the growing problem of e-waste a recent focus. In 2023 the team unveiled the world’s first, fully driveable race car made entirely out of e-waste to highlight the growing worldwide problem.
Climate E-Racers on Roblox launched on Thursday 16th May, with a range of challenges and opportunities awaiting young players.
