A series of short videos feature the cabin crew humming the movie's iconic theme song whilst going through their 'missions' 35,000 feet above the ground.
Etihad Airways has released five videos linking with the Mission: Impossible – Dead Reckoning Part One film, as its theme. The films touch upon the airline's ethics, attentivity, and focus on customer experience.
Produced by Media.Monks, each film has its own storyline and unique title as follows:
Simon Kamsky, Senior Marketing Manager at Etihad Airways, says, “The Mission Impossible blockbusters are a phenomenal series and we’re incredibly proud to partner with Paramount Pictures to showcase Etihad, Abu Dhabi, and Abu Dhabi Airports to the world. We are thrilled to be able to position our brand, staff, service, and brand with the Mission: Impossible brand, and give millions of guests the opportunity to enjoy their flights with us showcasing the partnership.”
The YouTube video is captioned, "At Etihad, nothing is impossible. From meticulous training to exceptional dedication, our crew is the best in the skies 🏆."
Hoda El Nazer, Head of Film & Content, MEA at Media.Monks, says, “It was truly great to join forces with Etihad Airways. We missioned together to bring the excitement of Paramount’s Mission: Impossible from the silver screen to the experience of traveling with Etihad. Through high-end production, we’ve brought to life Etihad’s mission to provide high-end service, braving any kind of hurdle.”
The ‘Nothing is Impossible’ campaign short films can be viewed on Etihad Airways’ social media, with two out of the five films to be played across UAE cinemas. Additionally, Paramount Pictures produced its own trailer that blends footage from the campaign's film with scenes from the film.