The world’s first swimmable billboard was created to promote the brand’s new inclusive, full-cover swimwear collection.
Roaring loudly from the Cannes Lions International Festival of Creativity this year, Havas Middle East made a big splash by scooping up the Grand Prix for OOH/Cultural Insight for the "Adidas Liquid Billboard" campaign, as well as a Gold Lion, 2 Silvers, and 1 Bronze.
“Making brands meaningful by decoding culture and creating outstanding work is our DNA. I am extremely proud of the immense talent of our teams at Havas Middle East and of our Cannes Lions recognitions on the first day of the awards. The Grand Prix for OOH is a win for the whole region and an acknowledgment of the power of communications. I’d like to thank our clients for their trust and support, and our teams for their passion and relentless efforts,” said Dany Naaman, CEO of Havas Middle East, in a statement.
Havas Group picked up ten Lions on the first day of the festival, five of which were awarded to Havas Middle East.