FeatureMind will service clients across the Middle East supported by its leading Turkey-based technical team; with plans to scale operations to Nigeria
FeatureMind, a provider of digital solutions within the retail environment, announced its launch in the UAE. With this launch, FeatureMind will bring its expertise in delivering comprehensive end-to-end omnichannel support to businesses across the region, empowering them to elevate customer experiences and drive growth.
According to Alpen Capital, the GCC retail industry sales are forecasted to grow at a 5.7% CAGR between 2022 and 2026 to reach US$ 370.0 billion. FeatureMind’s team of experts will help clients adopt technology-driven solutions, position retailers to tap into this potential, offering seamless shopping experiences, expanding market reach, and fostering sustainable business growth. By providing innovative solutions that seamlessly integrate multiple communication channels, FeatureMind empowers businesses to create cohesive and personalized interactions, enhancing brand reputation and fostering long-term customer loyalty.
The team, led by Edwin Stonestreet as the Managing Director, brings together experts from Salesforce, Emakina, and EPAM Solutions and have over fifteen years of experience in delivering end-to-end digital transformation projects within the retail and travel industries across the Middle East region. FeatureMind has delivered transformative digital experiences for Mamas&Papas, Bloomingdales, Mouwad, Graff, and several of the Gulf Marketing Group (GMG) brands across the region.
“The retail industry in the Middle East is undergoing a significant transformation due to technological advancements”, said Edwin Stonestreet, Managing Director at FeatureMind. He added, “To achieve regional financial growth, retailers must adopt innovative strategies and overcome cultural differences and infrastructure challenges. FeatureMind has been fortunate to receive support and cooperation from industry leaders and clients, who have played a vital role in shaping the company's journey thus far. We are excited to continue supporting these partnerships and exploring new projects as we embark on this thrilling new chapter.”
FeatureMind provides its clients with a complete end-to-end omnichannel support system, a more tailored and cost-effective approach. By integrating various communication channels, such as websites, mobile applications, social media, email, and chat, into a unified ecosystem, the platform enables businesses to offer seamless and consistent experiences across all touchpoints.