"The New National Anthem Edition" for An Nahar Newspaper by Impact BBDO Dubai was rewarded with a Grand Prix.
The Gerety Awards, named for Frances Gerety - the copywriter who coined the slogan "A diamond is forever" in 1948 - and the only creative prize to reward the best in advertising from the female vision, announced its 2021 winners.
“The winning work created rich conversation with the other jurors. It’s not often you get to be on a jury made up of women from diverse backgrounds. It was a reminder of how much we need different perspectives and experiences when we make the work but also when we award it our highest honors. In the sea of sameness, the Gerety Awards is championing the best of global advertising through the female lens,” explained jury member Nancy Crimi-Lamanna, Chief Creative Officer at FCB Canada.
In total, the 196 judges from 36 countries composed of industry leaders from across the globe awarded 4 Grand Prix, 15 Gold, 47 Silver, 48 Bronze, from a total of 114 winners.
"The New National Anthem Edition" for An Nahar Newspaper by Impact BBDO Dubai was rewarded with a Grand Prix. Other UAE winners included:
SILVER - "A Dad's Job" for Home Centre by FP7 McCann Dubai
BRONZE - "The World’s Tallest Donation Box" for The Mohammed bin Rashid Al Maktoum Global Initiatives by MullenLowe MENA.
Internationally, the US was a top Gerety winner overall with 19 total statues, followed by Canada with 13, the UK with 12, France with 11 and Spain with 7.
Grand Prix were awarded to Burberry, An Nahar Newspaper, Xbox/Microsoft and Znamkamarada.
Grand Prix in Craft for “Festive” Burberry by Riff Raff Films. “This ad makes me so happy. At first glance, it’s a feel-good, anthemic, music-driven ad but it also excels by highlighting Burberry’s coats waterproof feature, resistant against all elements, even large blocks of ice falling from the sky. Megaforce’s craft is impeccable, as well as the music and choreography, sending a much needed optimistic message in a year filled with adversity.” Daniela Vojta (Grand Jury, USA)
Grand Prix in Communication for “The New National Anthem Edition,” for An Nahar Newspaper by Impact BBDO Dubai. “The power of a word. The Power of print. This is a reminder of the impact that this traditional medium can have. It became a symbol of female empowerment. This positive change to the national anthem was adopted by a nation, it is both moving and momentous.” Kate Stanners (Grand Jury, UK)
Grand Prix in Experience for "The Birth of Gaming Tourism," for Xbox / Microsoft by McCann London. “This is one of my favorite campaigns. It is unexpected and bold. I like the smart twist on it, the first time promoting games as tourist destinations, providing a fresh angle for the gamers to experience the game at different levels.” Kelly Woh (Grand Jury, China)
Grand Prix in Works For Good for “Anticorruption Hackathon,” for Znamkamarada by WMC Grey Prague. “A brilliant example of where social media platforms can be used to engage a nation in a positive meaningful way. It’s a brilliant example of a call to arms and where, as a society, we can come together to solve problems and in the process create economic societal and political change.” Karen Blackett OBE (Grand Jury, UK)
See all the winners at www.geretyawards.com