Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight and at the center of the conversation for a refreshing take on what leadership looks like. This session features Executive Creative Director at Impact BBDO, Dubai, Marie-Claire Maalouf discussing the 'The Power of Language."
Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever”. The Gerety Awards brings together a jury to select the best in advertising that resonates most with a female audience, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.
In this session, Gerety Talks with Marie Claire Maalouf, Executive Creative Director at Impact BBDO Dubai. Maalouf is leading a wide portfolio of around 12 international and local clients such as ADCB, Van Cleef, Hayatna, Samsung, IFFCO, AnNahar, Sadia, Essity, and Nakheel. She has also contributed substantially to bringing the MENA region the most coveted awards in the industry. In 2022, she helped win more than 85 awards, amongst which the only D&AD Yellow Pencil won by MENA this year, and one of the two Cannes Lions Grand Prix won by the MENA region.
The session is scheduled to premiere on January 31st, 2023.