Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a client-facing, fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place, says the company in a statement.
Dominique Delport, global managing director, Havas Group states: “When you consider that 75 percent of marketers say that they are concerned by the level of transparency in programmatic [according to the report The Transparency Opportunity: Metamarkets.com], CTS is a significant breakthrough. For the first time, we have an offer that gives clients full visibility and control. This innovative platform gives brands full visibility on costs, investments, outcomes, and ROI, across trading desks, DSPs, inventory, providers, marketplaces. Any advertiser using it can see exactly what’s behind all programmatic solutions, with complete transparency allowing us to work hand-in-hand with our clients to build the best strategies for their business.”
CTS acts as a control tower, offering clients visibility across trading desks, DSPs and providers. Clients can ensure the quality of their campaigns across their own objectives (visibility, fraud control, brand safety, trading practices, costs, spending, products, formats, channels, countries, etc). The platform delivers exceptional visibility of digital workflow at every stage of the campaign – programmatic media planning, partner negotiation, ad serving, campaign setup, monitoring, optimization, and reporting – within a fully independent, technology agnostic ecosystem that is open to all partners. The product was developed by award-winning data scientists, MFG labs.
Raphael Mirat, product manager, MFG Labs explains: “CTS complements Havas Group’s programmatic offer. It really shines when clients want both power and control, as it gives them unprecedented flexibility to allocate budget across DSPs and trading desks, without sacrificing anything on supervision and reporting. For the first time, clients have all their trading operations and related data in a single platform, secure and efficient, built on a dedicated infrastructure.”