Hootsuite partnered with Altimeter Group to better quantify how sophisticated organizations are using social to deepen customer relationships, increase brand value and media efficiency, and accelerate broader digital transformation. The report surveyed 2,162 marketers and conducted in-depth interviews with leaders working in large enterprise organizations with complex social media strategies.
Here are the findings –
Helping organizations build stronger relationships is social’s unique power
Social media drives brand value and operational efficiencies
Accelerate digital transformation by driving organizational change with social