Moufarrej will guide the agency through Saudi Arabia's transformational journey in line with Vision 2030.
Horizon Holdings appointed Nabil Moufarrej as its Managing Director to lead Al-Afak, its Riyadh operation, through the transformation of Saudi Arabia.
The agency had already hired a month ago its first Creative Director Michael Habre in Riyadh, who had already worked in partnership with Nabil in a previous similar role.
Moufarrej brings 26 years of communication expertise in the region. During his career, he has been known as an agile leader with a hybrid mindset, an innovation catalyst, and a firm believer in the digitization, datafication, and virtualization of creativity for the purpose of driving business results.
Tony Rouhana, Vice President of Saudi Arabia, said in a statement, “Having Nabil [as] part of our family will make us stronger and in [a] better position to lead and manage our ambitions. We’re excited to build the Riyadh office with Nabil and Michael to align with the 2030 vision of the Kingdom.”
Moufarrej added, “I am extremely thrilled to be part of the Horizon Holdings Al-Afak team in Riyadh. I will be leading the office during a period of mind-blowing transformation happening in Saudi Arabia, based on its vision 2030. The transformation in the Kingdom needs to be supported on the communications front, by capable agencies who have taken the decision to continuously enhance their knowledge and skillset and adapt new ones. We at Al-Afak have combined the power of creativity with the power of data, technology, media, and innovation, to offer effective and distinctive creative solutions to our clients, whether in the private or public sectors. Our people, along with the agility, effectiveness, speed, and quality of delivery, remain our agency’s key assets.”
Mazen Jawad, CEO of Horizon Holdings, concluded, “We’re thrilled to welcome Nabil Moufarrej into this new leadership role, one of our most strategic positions in the region. We believe that Nabil, in partnership with Michael and under the guidance of Tony, will drive the desired agency culture to create work fueled by technology and data to simultaneously activate business and generate greater brand value for our clients.”