Impact BBDO has teamed up with Google to create “smarter and more compelling commercial content,” says the agency in a press statement.
As part of a longer term and global view, the agency network believes that the nature of the relationship with Google goes well beyond a simple collaboration: “It’s a perfect alliance, marrying the creativity of Impact BBDO with Google’s technology edge and big data expertise for a long term, regional partnership.”
The partnership will offer Impact BBDO and its clients direct access to Google’s data analysis tools and capabilities, to get to data-driven insights. Furthermore, it will offer the agency’s clients early access to new Google products and services when they are launched in the market. Google will also be offering bespoke trainings and workshops for Impact BBDO staff and clients, perfecting the teams in Google’s proprietary tools and data mining proficiency.
“As a leading agency in the digital space, we understand that this is an on-going journey of self-improvement, and this partnership will solidify our position as a thought leader in the industry,” says Dani Richa, Chairman & CEO of Impact BBDO Group MEA & Pakistan. “Data is the fuel for creativity and the craft now begins by matching consumer journeys with the right message on the right screen at the right time. This is how we will allow clients to reach their strategic goals and win in a mobile first world”.
Alex Brunori, head of creative agencies MENA at Google, adds: “In Impact BBDO we have found an ideal partner to start a transformational work for the whole industry that will lead to a digital first, integrated thinking and will output better and more effective campaigns. It’s an important partnership that will bring added value to BBDO and the great work they are already doing for their vast number of prestigious clients.”
