Katch International Expands with the Opening of Third Global Office in Saudi Arabia
The new office, located in Riyadh, opened its doors on March 1.
Katch International, a PR agency with offices in Dubai and London, has announced the opening of its first office in Saudi Arabia, marking a significant milestone in the company's expansion into the region.
Katch International recognizes the immense potential within the hospitality sector in KSA, exemplified by the stunning Al Ula and the increasing presence of luxury hospitality brands in the region. Katch aims to shape the narrative of these transformative developments, offering expertise to clients who seek a PR partner to navigate the evolving landscape.
With a team currently comprising around 30 talented individuals, the company is continuously growing, fostering a diverse and skilled workforce to meet the unique demands of the Saudi market. Katch’s portfolio expanded significantly in 2023 and has continued on the same trend in 2024, including landmark events and collaborations, making the opening of the Riyadh office the next logical step for the agency.
The move comes as Katch International continues to solidify its reputation as a dynamic force in the PR industry, having managed a series of high-profile events and campaigns in KSA in the past. Notable among Katch's current endeavors is the management of PR for Address Jabal Omar Makkah, which holds the record for the world’s highest prayer room, while the agency also took the reins of the communications for the Global Restaurant Investment Forum 2023 in Riyadh. Additionally, Katch has helped orchestrate iconic events such as iLuminate, a pioneering event under the entertainment authority, and handled the integrated communications for BTS' historic concert in Saudi Arabia, making them the first foreign act to perform a solo concert in the country.
Throughout Katch’s years of operation in KSA to date without a physical office, the agency’s collaboration efforts and strategic approach have played a pivotal role. Even for recent milestones, like handling the PR for BLACKPINK’s first concert in the country, the team seamlessly coordinated with all relevant parties. In the absence of a central office, team members have frequently traveled to meet KSA journalists, fostering strong relationships and ensuring effective communication for the numerous high-profile events and campaigns spearheaded by Katch in the region.
