Varma is ex-Publicis and Saatchi & Saatchi.
Retail ideas company Liquid fully has appointed Kristine Varma as its new Director of Finance & Operations for Europe, the Middle East, and Africa (EMEA).
Varma joins Liquid from Saatchi & Saatchi, where she held the position of Regional Finance Director for eight years. She has also held a senior leadership role with Publicis Communications in the UAE. Throughout her career, she has been responsible for developing business and financial operations with a global remit.
In her new role, Varma will be responsible for the operational and financial direction of the organization. In addition, she will play a crucial role in partnering with the leadership team to drive excellence throughout, whilst contributing to the growth of Liquid.
A stalwart of the finance industry, Varma has over 20 years of experience within a variety of senior roles, with key competencies rooted in finance and business operations. She said in a statement, “I am incredibly pleased to join one of the most exciting and fastest-growing agencies around. I’m looking forward to delivering a fully integrated approach to financial and operational practices. The opportunity to work with some of the world’s best-loved brands, as well as some of the leading minds in the industry, is something I am really looking forward to. As the e-commerce industry across the region grows at an exponential rate, I am delighted to be part of the unique offering that Liquid brings.”
Sachinn J Laala, Founder and CEO at Liquid, said, “We are thrilled to welcome Kristine to the team with her wealth of experience in delivering excellence for a multitude of world-famous companies. A true professional, Kristine’s expertise in shaping dynamic practices will complement the growth of Liquid. We want to ensure that we attract talent and diversity in line with our clients’ needs, and with Kristine’s proven track record, we are proud to say we have one of the most talented and experienced teams in the industry”.
Liquid boasted a 35% increase in revenue in 2020 and expanded recently into Saudi Arabia, Egypt, and Europe, building upon its global hub office based out of Dubai.