Markettiers MENA Appoints New General Manager to further bolster the team
Cheryl King steps down from her role as Managing Director to launch a consultancy specialized in supporting technology brands.
Broadcast specialist communications consultancy Markettiers MENA announced that Mia Esat has been appointed as the agency’s new General Manager as of June 2022.
Esat worked at Grayling (now Houbara Communications) between 2014 to 2019 as Marketing and New Business Manager MEAT.
More recently, she was Senior Business Manager at a financial institution in Abu Dhabi Global Markets overseeing the marcomms strategy across all media platforms, including the planning and execution of events, and is part of MEPRA (Middle East Public Relations Association).
Esat said in a statement, “I am absolutely honored to have been brought on as General Manager at Markettiers MENA. Year on year, the multi-award-winning consultancy has proven its expertise in data and insight-driven intelligence and broadcast PR; from being entrusted to support brands big and small during Expo 2020, to managing the live streaming of the historic papal visit in Abu Dhabi, the business has exceeded global expectations and I am committed to driving this outstanding performance further.”
She continued, “With live streaming, video content, and podcasts continuing to be on the rise in MENA, I’m looking forward to ensuring that Markettiers is at the forefront and reaffirms its status as a market leader. Utilizing my business expertise, I aim to increase commercial interest, grow our network of clients, and implement strategies for both internal and external successes. I’m looking forward to bolstering the innovative Broadcast PR consultancy further into the region.”
The announcement comes as Cheryl King steps down from her role as Managing Director of Markettiers MENA, having led the MENA operations since 2014 in the capacity of General Manager and Managing Director.
From setting up the regional operations to introducing new services, including podcasting and live streaming, King oversaw the growth of the business. She will now support Markettiers in business development whilst taking on further pursuits through the launch of her own entity, King & Co PR, a new boutique B2B integrated communications consultancy specializing in supporting technology brands in the UAE.
King said, “I’m excited to continue supporting Markettiers MENA with new business development and growth in the region, but also pursuing my own personal interest through King & Co PR that will support brands within the technology and fintech space. I’m passionate about helping companies to navigate their communications challenges through bold and ambitious storytelling that influences key stakeholders and builds brand loyalty.”
To spearhead its next level of growth in the region, Markettiers has also welcomed two new hires: Heena Jivan as Account Director and Christelle Abi Haider as Senior Account Manager. Jivan brings with her experience across entertainment and sports businesses such as Sky, ITV, OSN, and Vice Media. Abi Haider is a passionate communicator, having worked in many multinational agencies, handling accounts such as Volkswagen, UNICEF, Etisalat, and Kellogg’s amongst others.
Howard Kosky, CEO of Markettiers4dc Group, added, “I’d like to thank Cheryl for her wonderful stewardship of the MENA business since we opened in the region, and I’m delighted for Cheryl for starting her new boutique agency, whilst also remaining with us in a new capacity. I am also delighted to welcome Mia, Heena, and Christelle to Markettiers MENA, to continue to build upon the team’s success to date. As the region’s dedicated data-driven, tech-enabled broadcast specialist, the team will be instrumental in helping to drive our growth and continue to deliver outstanding results for our clients”.
