100% of the proceeds of the cards will be invested into various worthy causes led by Emirates Red Crescent.
McDonald’s UAE has raised AED 325,000 for the Emirates Red Crescent during Ramadan through the sale of its unique pack of playing cards The Cards for Good, which aimed to bring the community together through fun challenges and good deeds. Selling 65,000 decks of cards in restaurants across the UAE, 100% of the proceeds have been donated to ERC to support their charity and humanitarian initiatives.
This partnership with Emirates Red Crescent has been ongoing for five years, with previous donations totaling over AED 1.5 million. The Cards for Good surpassed last year’s donation of AED 310,000 which was raised through the sale of story coloring books for Al Ghadeer UAE Crafts.
Commenting on the outcome, Walid Fakih, CEO at McDonald’s UAE, said, "We are extremely grateful for the nation’s support of ‘The Cards for Good’ this Ramadan. Through our ongoing strong partnership with Emirates Red Crescent, we strive to be a responsible corporate citizens, and this year exemplifies these efforts in full. We look forward to future iterations of this collaboration and continuing to create a positive impact within the community.”
McDonald’s UAE will remain committed to investing in the local community, by devoting resources to empowering those in need and welcoming customers to its restaurants to enjoy good times.