Rami Gholmieh and Razan Zahra have been appointed to Regional Director - Influencer and Director – Influencer Relations positions, respectively.
MCN (Middle East Communications Network) announced the launch of its influencer practice, designed to deliver connected creators’ strategy and execution for clients.
As the demand for influencer marketing continues to increase, with 77% of marketers treating the sector as a top priority, MCN is scaling its influencer capability to its agencies and clients across the MENAT region.
Reporting to MCN CEO – Ghassan Harfouche, Rami Gholmieh joins in the role of Regional Director – Influencer Marketing. With a rich knowledge of the MENAT market, Rami brings together creative and strategic execution to craft pioneering and engaging user-centric solutions. Driven by innovation, Rami has helped successfully lead major brands through their digital transformations and previously led the launch of a data-driven influencer practice that created impactful content with regional and international influencers, fostering vibrant online communities and creating powerful engagement across diverse industries.
Also joining the team is Razan Zahra, Director of Influencer. Razan is a strategic, analytical, and results-driven communications specialist with experience in content development, building a digital presence, holistic brand management, and influencer marketing at companies including Rotana Media Services, Impact Porter Novelli, and Yaap Digital.
Ghassan Harfouche, CEO of MCN, commented, “Influencer marketing is a key capability that we have seamlessly integrated across MCN agencies to deliver richer, more impactful campaigns for our clients that foster genuine and long-lasting connections with their consumers.”
Rami Gholmieh Regional Director of Influencer Marketing at MCN added, “Authenticity is the ultimate influencer currency. Brands that forge genuine partnerships with culturally-attuned creators will unlock a treasure trove of long-term trust and engagement.”
