Samer Abboud, who is currently the Managing Director for KSA, Lebanon, and Iraq, will be taking over the role effective immediately.
Memac Ogilvy has appointed Samer Abboud as its first Regional Chief Growth Officer for MENA. Abboud, who was Managing Director for the creative agency and will be expanding his remit while retaining his current responsibilities in KSA, Lebanon, and Iraq where he has overseen growth and success for the past three years.
The role was introduced to help drive modern growth across the agency’s five business units: Advertising, Brand, & Content; Public Relations; Health; Experience; and Growth & Innovation. Mr. Abboud will work closely alongside the agency’s Chief Executive, David Fox, its regional leaders, and country managing directors to spearhead go-to-market and go-to-client strategies that deliver sustainable success throughout all its 11 offices across nine countries.
The move comes as part of a wider strategy to further enhance its delivery of modern creative solutions for brands’ rapidly evolving needs, contributing to the agency’s promise of being the region’s number one creative partner and platform for cultural, social, and economic growth.
“2021 was a transformational year for Memac Ogilvy, as we rose above the challenges of the pandemic with innovative, effective communications that inspire brands and people to impact the world,” commented the newly appointed Regional Chief Growth Officer, Samer Abboud. “I am honored and privileged to be accepting this role, and I look forward to bringing further diversified talent and clientele to our agency through impactful, transformative, and innovative work that matters,” he added.
Memac Ogilvy’s Chief Executive, David Fox, said, “Samer’s proven ability and track record of forming winning teams in challenging markets, showcasing global best practices, and introducing new technologies and innovative growth strategies for our agency and clients is proof alone that he was built for this role. Having successfully launched a branch in Doha in 2012, and further contributing to its growth into one of Ogilvy’s most significant markets, he has demonstrated time and again his dynamism, agility, and passion for leading brilliant teams to sustained success. That’s what this role is all about—delivering that same sustained success for all clients, across all business units, and in all markets. I congratulate Samer on a promotion well-deserved and look forward to sharing more success with him and our network.”
Samer Abboud brings more than 20 years of experience into the new role, having worked with numerous global brands and government entities across a range of markets. He absorbs the role following a year in which his region exceeded its 2021 targets, delivering marquee clients and projects in growth markets along the way.